WhatsApp资源
Explore WhatsApp guides, answers, and setup workflows.
Browse campaign playbooks, API tutorials, and policy answers to connect your WhatsApp numbers, launch approved templates, handle customer replies, and track revenue.
每天都被构建
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策划营销活动
WhatsApp 营销基础Learn how outbound broadcasts, approved templates, two-way replies, and in-chat Flows work together across your customer lifecycle.WhatsApp 营销启动指南Prepare your first WhatsApp broadcast with verified opt-ins, approved templates, reply routing for your team, and conversion tracking.如何扩大你的 WhatsApp 订阅者列表Capture opted-in subscribers from checkout, web forms, QR codes, and click-to-WhatsApp ads while tracking acquisition sources and consent.WhatsApp 电商营销活动蓝图Connect your product catalog and audience segments to run back-in-stock alerts, abandoned-cart reminders, and attributed checkout flows.
打造实用的客户体验
如何编写高效的 WhatsApp 模板Write WhatsApp templates that pass Meta review, pick the right template category, add quick-reply or URL buttons, and preview variable fallbacks.14 种 WhatsApp 营销个性化方法Tailor WhatsApp campaigns using purchase history, browse triggers, live catalog items, and localized offers that lead directly to checkout.12 个实用 WhatsApp 营销活动示例Adapt twelve ready-to-use campaign playbooks for product launches, cart recovery, and re-engagement, complete with sample template copy.针对邮件、SMS 和 WhatsApp 的实用 AI 策略Draft template variants, segment audiences, answer product questions in chat, and analyze campaign conversions across email, SMS, and WhatsApp.
衡量与增长
如何衡量 WhatsApp 营销绩效基准Track delivery, read, reply, and conversion rates by audience cohort and template category to spot drop-offs and improve campaign return.如何计算 WhatsApp 营销 ROIEstimate WhatsApp campaign ROI from Meta's per-message rates, average order value, contribution margin, and attributed revenue.如何扩展 WhatsApp 营销Expand your WhatsApp sending volume while protecting your number's quality rating with audience segmentation, frequency caps, and automated replies.如何选择 WhatsApp 营销平台Compare WhatsApp platforms on WABA ownership, template management, inbox handoff, revenue attribution, transparent pricing, and number migration.
协调渠道与季节
如何协调邮件与 WhatsApp 营销Coordinate email and WhatsApp sends in one journey by syncing channel consent, pausing follow-ups after a purchase, and deduplicating attribution.邮件营销经验对 SMS 和 WhatsApp 营销的启示Translate your email segmentation, lifecycle triggers, and A/B testing habits into concise, conversational SMS and WhatsApp campaigns.如何制定 WhatsApp 营销日历Map out seasonal retail dates, regional holidays, and template approval lead times so your campaigns are approved before peak traffic.在旺季通过 WhatsApp 建立客户忠诚度Keep peak-season shoppers coming back with conversational gift finders, proactive shipping updates, self-serve return flows, and restock alerts.
构建和运营 WhatsApp
准备 WhatsApp AI 智能体与人工转接Connect your product knowledge base and order lookup tools to answer customer questions automatically and escalate complex chats to a human agent.编写 WhatsApp 模板创建自己的 WhatsApp 模板：从 Bird 目录复制或从零开始，编写每种语言版本，提交审核并发送。业务范围用户 IDWhatsApp 联系人为何无需手机号即可联系你、什么是业务范围用户 ID，以及如何请求联系人分享号码。设计 WhatsApp 通话旅程Request in-chat call permission, route inbound and outbound WhatsApp voice calls to your team, and follow up in the same conversation thread.将点击跳转 WhatsApp 广告关联到业务成果Capture referral metadata from Facebook and Instagram click-to-WhatsApp ads, qualify leads in chat, and attribute completed orders to the originating campaign.连接 WhatsApp 商务旅程Share product recommendations in chat, guide shoppers to checkout, and send order and shipping updates in the same WhatsApp thread.WhatsApp 事件Track outbound message delivery, read receipts, and failure reasons through the events API and real-time webhooks.WhatsApp 群组在一个 WhatsApp 聊天中同时与多位客户对话：群组的用途、谁可以创建，以及如何通过邀请链接加入。发起有效的 WhatsApp 营销活动Segment opted-in contacts, schedule approved marketing templates, route customer replies to your inbox, and measure attributed sales.WhatsApp 日志Search and filter outbound WhatsApp messages in the dashboard to inspect delivery statuses, event timelines, and error details.WhatsApp 服务消息Compare the nine free-form message formats available inside the 24-hour customer service window, including how Bird fetches media URLs and handles failed downloads.WhatsApp 音频消息Send a voice note or audio clip by URL on WhatsApp, check the file size and format limits, and download inbound audio messages from contacts.WhatsApp 联系人名片Send up to five formatted contact cards in a single WhatsApp message, include fields that render a tappable message button, and parse contact cards shared by customers.WhatsApp 文档消息通过 URL 在 WhatsApp 上发送 PDF、电子表格或其他文件、大小和文件名限制，以及如何读取入站文档。WhatsApp 图片消息通过 URL 在 WhatsApp 上发送照片或图形、大小和标题限制，以及如何读取联系人发送的入站图片。WhatsApp 交互消息在开放的客服窗口内发送回复按钮、列表菜单、链接按钮、媒体轮播以及位置或联系人请求。WhatsApp 媒体轮播发送两到十张可滑动的 WhatsApp 卡片，每张有独立的图片或视频和按钮，并读取收件人操作了哪张卡片。WhatsApp 联系人信息请求通过单个按钮请求 WhatsApp 收件人分享手机号，并读取对方发回的联系人名片。WhatsApp 链接按钮发送带有一个打开 URL 的行动号召按钮的 WhatsApp 消息，了解点击会和不会回传哪些信息。WhatsApp 列表菜单Present up to ten selectable options grouped into sections in a WhatsApp list menu, and capture the option your customer selected from their reply.WhatsApp 位置请求通过单个按钮请求 WhatsApp 收件人分享位置，并以入站消息的形式读取返回的坐标。WhatsApp 快捷回复按钮在 WhatsApp 消息中发送最多三个可点击的快捷回复按钮，并从回复中读取收件人选择了哪个。WhatsApp 位置消息在 WhatsApp 上发送带有经纬度的定位图钉，了解其坐标和文本限制，以及联系人分享的入站位置如何回传。WhatsApp 纯文本消息Send a plain-text WhatsApp message with an optional link preview, check character limits, and handle incoming text replies.WhatsApp 贴纸消息在 WhatsApp 上通过 URL 发送 WebP 贴纸，了解静态和动态贴纸的大小限制，以及如何读取入站贴纸。WhatsApp 视频消息在 WhatsApp 上通过 URL 发送视频片段，了解其大小和标题限制，以及如何读取联系人发送给您的入站视频。规划从 360dialog 迁移 WhatsApp 至 BirdMove your WABA, partner app integrations, webhooks, and native Flows from 360dialog to Bird without losing active customer conversations.规划从 Infobip 迁移 WhatsApp 至 BirdTransition your WhatsApp senders, Moments journeys, Conversations queues, and SIP or WebRTC call routing from Infobip to Bird.规划从 Twilio 迁移 WhatsApp 至 BirdMap Twilio Content SIDs, Messaging Services, status callbacks, and Studio or Flex workflows to Bird templates, senders, and webhooks.规划从 Wati 迁移 WhatsApp 至 BirdTransfer Wati broadcast tags, shared-inbox routing, tracked link domains, and opt-out lists into Bird while keeping lead and order context intact.构建专注的 WhatsApp FlowBuild multi-step forms that open directly inside WhatsApp to collect bookings, preferences, or lead details without sending customers to an external web page.退订与关键词Bird 如何在您的号码上响应 STOP 和 START，屏蔽列表或退订偏好如何阻止您的发送，以及如何更改回复内容或添加自定义关键词。WhatsApp 概览Bird WhatsApp 的工作方式：从 Bird 托管的号码或您自己的号码发送模板、接收消息、跟踪送达状态，以及查找各指南。WhatsApp 电话号码WhatsApp 发送方的两种类型：无需设置的 Bird 托管号码，以及通过嵌入式注册连接的您自己的号码。使用已读回执、输入状态和表情回应Show customers that their message was read, display a typing indicator while your app or AI agent prepares a reply, and send or receive emoji reactions.接收 WhatsApp 消息Receive inbound WhatsApp messages in your webhook endpoint or dashboard inbox, download customer media files, and match replies to prior sends.接收 WhatsApp 音频读取入站 WhatsApp 音频消息，区分录制的语音备忘录和附件文件，并获取联系人发送给您的音频。接收 WhatsApp 联系人名片Parse contact cards shared from a customer's address book and distinguish them from phone numbers submitted through a contact-info request button.接收 WhatsApp 文档读取入站 WhatsApp 文档及其文件名和标题，获取联系人发送给您的文件，但不要信任对方提供的文件名。接收 WhatsApp 图片Receive inbound WhatsApp photos with their captions and download the stored image file using your API key.接收 WhatsApp 互动回复Capture which quick-reply button, list menu option, or carousel card a customer tapped so your application can route the next step.接收 WhatsApp 位置信息读取入站 WhatsApp 位置信息、它有时携带的地点名称和地址，以及回应你发送的位置请求的图钉。接收 WhatsApp 文本消息Receive plain-text replies from WhatsApp contacts via webhooks or the API, including context when the customer quotes an earlier message.接收 WhatsApp 贴纸读取入站 WhatsApp 贴纸，区分动态贴纸和静态贴纸，并获取联系人发送给你的 WebP 文件。不支持的 WhatsApp 消息类型读取 API 未建模的入站 WhatsApp 消息内容，包括目录订单和系统通知，并处理后续新增的内容类型。接收 WhatsApp 视频读取入站 WhatsApp 视频消息、其存储的媒体引用和标题，并在过期前获取联系人发送的视频片段。发送 WhatsApp 消息Send approved WhatsApp templates and free-form service messages over the API, understand how asynchronous acceptance and delivery webhooks work, and see when messages are billed.处理 WhatsApp 客服请求Route incoming WhatsApp inquiries to the right agent or queue, track the 24-hour reply window, and link customer identity to your CRM or helpdesk.WhatsApp 模板Browse approved WhatsApp templates in your workspace, inspect their categories, approved languages, and variable placeholders, and send them via the API.WhatsApp 身份验证模板使用身份验证模板通过 WhatsApp 发送一次性验证码，包括复制代码按钮和商业验证门槛。WhatsApp 营销模板使用营销模板发送 WhatsApp 推广消息，包括所需的商业账户和退订预期。WhatsApp 实用模板使用实用模板通过 WhatsApp 发送订单更新、预约提醒和账户通知，并正确填充变量。WhatsApp 指标如何在 Bird 仪表板中查看 WhatsApp 指标页面：投递率和失败率、接受量、延迟以及按维度的细分。
WhatsApp 详解
点击进入 WhatsApp 广告与 WhatsApp 营销活动有什么区别？Click-to-WhatsApp ads bring new prospects from Facebook and Instagram into a chat, while WhatsApp campaigns reach opted-in contacts with outbound templates.连接 WhatsApp 号码前需要先完成 Meta 验证吗？在 Meta 验证你的企业之前，你就可以连接并使用自己的 WhatsApp 号码发送消息，但该号码本身必须在设置过程中完成电话验证。如何更改我的 WhatsApp 商业展示名称？Submit the new display name on your number's profile for Meta review. Your current name stays visible until approval, and a pending request cannot be canceled.如何检查 WhatsApp 是否接受某个电话号码？Run Bird's WhatsApp number precheck before purchasing a number to confirm whether Meta will accept it for onboarding.如何选择 WhatsApp Business API 服务商？Compare WhatsApp providers on account ownership, per-message markups, API setup, delivery webhooks, and number migration support.WhatsApp Embedded Signup 如何运作？See how Embedded Signup links your Meta Business Portfolio and WhatsApp Business Account to Bird, who needs admin access, and which setup steps follow.WhatsApp Business API 消息如何计费？在估算 WhatsApp API 账单之前，先了解 Meta 的已送达消息收费、类别规则、免费入口点和服务商费用。WhatsApp 交互式消息是什么？我该使用哪种？Compare quick-reply buttons, list menus, and URL buttons by option limits and see which format fits your customer prompt.什么是 WhatsApp 点击聊天链接？如何创建？使用你的国际号码和可选的编码文本构建 WhatsApp 链接，或创建一个短链接，其预填消息可在发布后更改。什么是 WhatsApp 消息模板？在服务窗口外使用已审批的 WhatsApp 内容，检查哪种语言可以发送，以及在需要修改已提交版本时创建新草稿。WhatsApp 的 24 小时客服窗口是什么？在客户发送消息或来电后的 24 小时内，可使用自由格式的 WhatsApp 内容进行回复；当该对话窗口关闭后，需使用已审批的模板。什么是 WhatsApp 用户授权（opt-in）？Learn what Meta requires in a WhatsApp opt-in prompt, how to store permission records, and why an inbound customer message differs from marketing consent.WhatsApp AI 智能体与 MCP 访问是一回事吗？A customer-facing AI agent answers shoppers and support inquiries in WhatsApp, while MCP access lets your internal AI tools query and manage your Bird workspace.WhatsApp Business 应用与 API：我需要哪个？需要手动对话时选择 WhatsApp Business 应用，需要程序化消息发送、投递事件和团队工作流时选择 API。WhatsApp 通话和电话通话一样吗？WhatsApp Business Calling connects voice calls over data inside the WhatsApp thread with in-chat call permission, rather than dialing over the public phone network.WhatsApp 营销活动和群组是一回事吗？A campaign sends private one-to-one messages to each recipient, while a group brings multiple participants into a shared chat thread.What is the difference between a failed and a rejected WhatsApp message?Distinguish messages blocked before sending from messages that failed during delivery, check the error code, and pick the right retry or fix.WhatsApp Flows 与自动化旅程有什么不同？WhatsApp Flows collects structured form inputs inside the chat, while an automation journey orchestrates follow-up messages, routing, and backend actions.WhatsApp 已读是否算作转化？A read receipt confirms that the customer opened your message, whereas a conversion tracks a completed action like a checkout, booking, or lead form.为什么 WhatsApp Business 账户或号码会被停止发送？A WhatsApp number can hit a rate limit, account restriction, or ban. See how to check your sender status in Bird and when to submit an appeal in Meta.为什么我的 WhatsApp 模板被拒绝了？Check the rejection reason for each language to tell a Meta policy rejection apart from a formatting error, then edit and resubmit your template.
账号、政策与投递帮助
WhatsApp 账号限制与申诉在 Meta 和 Bird 中查看 WhatsApp 的质量、限制和封禁状态，提交审核请求，并了解 Bird 支持团队能做哪些更改。WhatsApp 身份验证国际费率为什么发送到某些国家的验证码费用更高、Meta 在收取较高费率前会检查什么，以及如何查看各市场的生效时间。WhatsApp 企业验证了解企业验证、号码验证以及账号所需的各项要求。WhatsApp 客户服务窗口WhatsApp 的 24 小时客户服务窗口：何时开启、何时重置，以及为什么在窗口外联系用户需要使用已审批的模板。营销模板营销模板如何通过 Meta 的 Marketing Messages API 发送、商业账号的入驻状态含义，以及营销受限的场景。号码质量与消息发送限额了解为你的企业报告的质量评级和消息发送配额，以及保护你触达客户能力的相关措施。预验证失败的原因及重试时机当验证码未送达时，检查验证路由、验证码有效期和重试时机。WhatsApp 模板指南Meta 对 WhatsApp 模板的要求：各组件的字符限制、变量规则、审核时间线，以及模板被拒绝的原因。
选择你正在进行的任务
WhatsApp 营销Launch targeted promotional campaigns, track conversions, and handle customer replies.WhatsApp APISend templates and service messages from your app and track real-time delivery webhooks.WhatsApp 对话Route customer inquiries to your support team with order context and AI assistance.Meta business agentResolve common questions from your approved knowledge base and escalate complex requests to agents.WhatsApp coexistenceKeep using your Business app while adding API sends on the same number.WhatsApp 群组Invite customers and specialists into a shared group chat.
让下一步保持连贯
WhatsApp 平台See how messaging, templates, flows, calling, and inbox tools work together.WhatsApp 常见问题Get direct answers on number setup, Meta verification, templates, and pricing.对比平台Compare WhatsApp providers on pricing, onboarding, and migration paths.开始使用Connect your number, submit your first template, and test a live reply.
与我们的 WhatsApp 团队交流
Connect your WhatsApp number and launch your first workflow.
Connect your WhatsApp number, get your first templates approved, and test outbound delivery and customer replies in your workspace.