Answers on WhatsApp numbers, templates, conversations, and billing.

You can send promotional campaigns, order and booking updates, one-time passcodes, and two-way customer support from a single WhatsApp Business number. Combine interactive buttons, product catalogs, AI agents, and live teammate handoffs so customers can finish their task in chat.

When a customer replies to a marketing template or taps a quick-reply button, Bird opens a 24-hour service window and routes the thread to your AI agent or support inbox with the campaign context attached.

The mobile WhatsApp Business app fits small teams handling chats manually on a phone, while the WhatsApp Business Platform adds API automation, multi-agent inboxes, template broadcasts, and CRM integrations. With coexistence on eligible numbers, you can connect the platform without giving up the mobile app.

WhatsApp pricing combines Bird's per-message platform fee with Meta's pass-through rate, which varies by the recipient's country and whether the template is marketing, utility, or authentication. Customer service replies sent inside an open 24-hour window carry no Meta template fee.

Yes. Activate Meta business agent on an eligible number, train it on your help center URLs, documents, and FAQs, and test it with an internal allowlist before opening it to customers. Teammates can step into any thread in Conversations whenever human help is needed.

Sign up directly to connect a number through Embedded Signup, submit templates, and send your first API messages in minutes. Talk to our sales team if you are migrating multiple numbers from another BSP, consolidating regional accounts, or planning high-volume campaigns.

No. A campaign sends an individual one-to-one message to each opted-in customer, and any reply comes back as a private thread with your business. A WhatsApp group puts multiple participants into a shared room where members see one another's messages.

Yes. Promotions, back-in-stock alerts, and cart reminders sent outside an active customer service window require a Meta-approved marketing template and prior customer opt-in.

Yes. Insert customer attributes such as first name, loyalty tier, product image, or dynamic tracking links into your approved template variables, and match the template language to each recipient's locale.

No. A read receipt shows that the recipient opened your message in WhatsApp. To measure conversions, track link clicks, button taps, or customer replies and connect them to completed orders or bookings in your store or CRM.

No. Meta reviews each language translation separately, so one locale can be approved while another is still pending or rejected. Check that the specific language code you pass in your send request has an approved status.

You can configure a fallback language so Bird sends an approved default locale when a customer's preferred translation is unavailable, or set the send to fail so regulated messages are not delivered in the wrong language.

Yes. Connected MCP clients and coding assistants can draft, submit, and inspect WhatsApp templates through Bird's API using your workspace credentials, and each template still goes through Meta's standard category and content review before it can be sent.

No. Meta supports three template categories: marketing for promotions and offers, utility for order confirmations and account alerts triggered by a customer action, and authentication for one-time passcodes.

不能。API 接受请求、Meta 接收消息、送达和已读是不同的观测状态。请分别确认相关消息状态和业务结果。

自由格式回复取决于客服窗口期和支持的内容类型。在窗口期之外，请使用符合条件的已审批模板。

已发布的消息 API 用于发送单条消息。请根据文档中的限制控制应用的扇出速率；不要假设邮件群发端点同样可以发送 WhatsApp。

使用显式的回复标识符关联你存储的会话或任务状态。引用消息引用在可用时可以提供帮助，但外发消息的元数据不会自动被回复继承。

Yes. You can connect multiple WhatsApp Business Accounts to a single Bird workspace, and each account can manage several phone numbers for different brands, regions, or support teams.

Eligible numbers on the WhatsApp Business app can connect to Bird using Meta's coexistence setup, letting your team keep the mobile app while automating templates, webhooks, and inbox routing through the API.

No. Meta Business Verification confirms your legal company details to access higher daily messaging tiers, while an Official Business Account adds the verified badge next to your display name in WhatsApp for qualifying brands.

Yes. You can migrate an existing WhatsApp Business number from another provider through Embedded Signup while keeping your display name, quality rating, messaging tier, and eligible templates. Our team can help coordinate multi-number cutovers so live traffic moves without downtime.

Yes. When a customer sends a message or replies to a template, a 24-hour customer service window opens. During those 24 hours, you can reply with free-form text, images, documents, and interactive messages without needing a template.

Yes. Include a quick-reply option or keyword rule that routes the conversation to a live queue in Bird, passing the full chat history so a teammate can pick up where your bot or automated flow left off.

No. Sending a read receipt or showing a typing indicator on an incoming customer message is free and does not count as a billable outbound WhatsApp message.

Yes. Emoji reactions arrive as dedicated webhook events linked to the original message ID, so your app can record customer feedback without triggering keyword flows meant for text replies.

Upload websites, help articles, PDFs, and common question-and-answer pairs to Knowledge in Bird. You also add your business profile details and define skills that guide how the agent responds to specific customer requests.

Yes. Use the Test tab in Bird to preview responses against your saved knowledge base without sending live WhatsApp messages. When you are ready for live testing, restrict the audience to an internal allowlist so your team can chat with the agent on WhatsApp before opening it to customers.

Yes. Turn on handoffs so the agent routes complex requests to your team in Conversations. Assigning a teammate pauses automated replies while they help the customer, and reassigning the thread back to the AI agent resumes automated handling.

Meta determines number eligibility by region and account status. To activate the agent for live customer traffic, the WhatsApp Business Account owner accepts Meta's AI terms during setup and adds a valid payment method to the workspace.

商业群组功能需要符合条件的发送方和适用的 Meta 群组访问权限。请检查已关联的官方商业账号号码及当前资格。

营销活动通常向单个收件人发送私信。仅当需要参与者之间相互可见且合适时，才使用群组。

不会。已送达或已读状态更新可以针对单个参与者。请将消息计数与参与者的送达或已读计数分开记录。

Bird 的出站消息费用和适用的 Meta 接收者级别费用采用不同的计量单位。请查阅已发布的定价和账单记录以了解实际发送费用。

Meta sometimes sends a read receipt before or without a separate delivered callback, depending on the recipient's connection and device state. Bird records the exact read timestamp from Meta so your delivery and engagement reports reflect what actually happened.

Use your Bird billing ledger and invoices for accounting and financial reconciliation. Per-message cost fields in analytics give a fast operational view of spend, while the billing ledger records finalized Bird and Meta charges.

No. A blank cost field means Meta's pricing callback has not arrived yet, whereas a free service reply shows an explicit zero charge. Wait for delivery or read confirmation so the final category rate appears on the message record.

Delivery and read rates show how many customers saw your message, while revenue attribution comes from connecting WhatsApp clicks and replies to checkout, booking, or CRM events in your own systems.

不是。广告是通过广告位将客户引入对话。WhatsApp 营销活动则是向已获得所需许可的受众发送合规消息。

将对话和可用的广告来源与已确认的订单或支付事件关联。为该集成定义归因窗口和去重规则。

不要做此假设。当已连接的广告集成提供引荐数据时保留该数据，并遵循实际集成的已发布字段。

当 AI 能够回答预期请求并完成有价值的下一步时使用 AI。为复杂或模糊的咨询保留清晰的人工转接路径。

Outbound messages report when they are accepted by Bird, sent to Meta, delivered to the customer's device, read, failed, or rejected. Inbound customer replies and emoji reactions arrive as separate events so your app can update thread state in real time.

No. Delivery confirms that the message reached the customer's phone, while a read receipt records when the customer opened it. Because customers can disable read receipts in WhatsApp or Meta can send a read update without a prior delivery callback, Bird stores each timestamp independently.

A rejected message is blocked before it leaves Bird, such as when a free-form reply is sent outside the 24-hour service window, and incurs no send charge. A failed status means the message was dispatched toward Meta but could not be delivered, with an error code explaining whether to fix the template, check the recipient number, or retry.

Configure webhooks in Bird to push status updates and incoming replies to your server as they happen, or query the message timeline through the API and dashboard when troubleshooting a specific delivery.

Queue outbound messages in your application and pace requests according to your workspace API rate limit, which scales with your Bird plan. Keep in mind that Meta also enforces per-number throughput limits and 24-hour business-initiated messaging tiers based on your sender quality rating.

No. Outbound campaigns follow your Meta business portfolio's 24-hour messaging tier, your template quality status, and Meta's per-user marketing frequency caps. If Meta pauses a template or throttles a recipient, check the delivery error reason rather than retrying the same send.

Yes. Inside an open 24-hour customer service window, you can send images, videos, audio files, and PDF documents directly in the chat. For business-initiated messages outside the window, attach a media header to an approved template.

Bird applies its per-message platform fee when your outbound message is processed, while Meta's pass-through fee is recorded once Meta confirms delivery or read status for a billable template.

Meta applies authentication-international rates when businesses above certain volume or eligibility thresholds send one-time passcodes to recipients in select countries. Check the pricing calculator for the destination country to compare standard and international authentication rates.

When you send verification codes through a Bird-managed sender, Meta's rate is determined by Bird's business account profile. When you send from your own connected WhatsApp Business Account, Meta bills according to your company's registered country and volume tier.

Track daily and monthly charges in the Bird dashboard under Usage and Spend, or review the billing ledger for finalized invoice line items broken down by Bird platform fees and Meta pass-through costs.

Each webhook request from Bird is signed with your endpoint's signing secret. Verify the signature against the raw request body before processing the event, and rotate signing secrets in the dashboard whenever credentials change.

Workspace access keys are scoped to the specific permissions you grant, such as sending messages, reading conversations, or managing templates. Create separate keys for each integration so your production app, analytics pipeline, and admin tooling hold just the permissions they require.

Choose your Bird workspace region to control where message logs and conversation records are hosted, and review which webhooks, CRMs, and internal tools receive decrypted message payloads after Meta delivers them to Bird.

Scope the agent's tools and knowledge sources to verified customer records, avoid placing sensitive account details in shared WhatsApp groups or unauthenticated links, and route sensitive account changes to a human teammate.

Yes. You can send initial test messages using Bird's pre-approved templates and shared test senders as soon as you create a workspace. When you are ready to display your own brand name, create custom templates, and receive customer replies, connect your own WhatsApp Business number through Embedded Signup.

Verify the full customer loop: send an approved template, reply from a real phone to open the 24-hour service window, exchange free-form messages or media, and test how your app or team handles a handoff to a human agent.

Yes. When a customer messages your business, Bird tracks the 24-hour service window so you can reply with free-form text and media. Once the 24-hour window closes, Bird blocks free-form sends automatically so you know to send an approved template instead.

When you connect your own WhatsApp Business number, customer replies route directly to your workspace inbox and webhooks. Shared test senders are designed for outbound verification and do not route private customer replies back to your workspace.