Campaign Overview

Video guide

Learn how to navigate and analyze your marketing campaigns in Bird. This guide covers:

• Viewing and managing previously sent campaigns
• Tracking key campaign metrics (recipients, open rate, click rate, etc.)
• Using search and filtering to find specific campaigns
• Toggling between sent, draft, and all campaigns
• Analyzing individual campaigns to improve future performance
• Review Campaigns details like targeting and content sent to end users

Step-by-step guide

Campaigns let you send one-time messages to your audience across channels like Email, SMS, WhatsApp, or In-App. Let’s walk through how to get started.

Step 1: Explore the Campaigns Dashboard

1. Navigate to Campaigns from the sidebar.

2. Here, you'll see a list of your previously sent campaigns, along with key metrics:

   • Recipients
   • Open rate
   • Click rate
   • And more

3. Use the search bar or filter options to quickly find a specific campaign.

4. Toggle between Sent, Draft, and All using the tabs at the top.

5. Click on any campaign to dive deeper into performance insights and see what worked.