Send a Campaign

• Campaigns overview

  Campaigns let you send marketing messages to your customers across the most popular messaging channels, all from one place.

• New Email Campaign Builder

  Build and review email campaigns faster with our new single-page layout. No more step-by-step flow—just a simpler, clearer way to launch campaigns.

• Email Warm Up

  Learn how to warm up a new IP or domain for email. Follow our day-by-day sending plan to build sender reputation and maximize deliverability.

• A/B tests

  Run A/B tests in Bird to compare subject lines, content, and more to optimize campaign performance based on real results.

• Best practices for MMS campaigns

  Discover tips for creating effective MMS campaigns, including media formatting, character limits, and engagement strategies.

• Campaign tags

  Use tags to organize your campaigns by theme, region, or season. Learn tagging best practices and how to filter campaigns quickly in Bird.

• Calendar view

  Use the calendar view to see sent, scheduled, and draft campaigns by month, week, or day, and filter by status, type, tag, or recipient.

• Optimal send time

  Learn how AI determines the best time to send messages to each recipient to boost engagement. Includes setup steps, best practices, and FAQs.

• Frequency Capping

  Use the 'Skip recently emailed profiles' setting to exclude customers that you've messages recently from a campaign send.

• Scheduling

  Schedule campaigns in advance or set them to send at optimal times based on audience behavior and time zones in Bird.

• Campaign Overview

  Learn how to create and send one-time campaigns across Email, SMS, WhatsApp, and In-App, then track metrics like recipients, open rate, and click rate.

• Build a Campaign Audience

  Learn how to build a dynamic campaign audience by targeting previously active customers who haven’t purchased in the last 180 days.

• Create and send an SMS campaign

  Learn how to build and send an SMS campaign in Bird—from selecting your audience to crafting the message and scheduling delivery.

• Create and send an Email campaign

  Set up and send your first email campaign with Bird. Learn how to select audiences, customize content, and schedule or send your message.

• Create and send a WhatsApp campaign

  Learn how to send a WhatsApp campaign with Bird—create approved templates, choose your audience, and track real-time performance metrics.

• Create and send a Push Campaign

  Set up and send your first push notification campaign in Bird, from creating it and selecting recipients and templates to testing and scheduling.

• Troubleshooting Campaigns

  Fix common campaign issues like 0 estimated recipients, failed sends, and delivery errors — diagnosing missing identifiers, subscriptions, and suppressions.

• Duplicate a campaign

  Save time by duplicating an existing campaign in Bird. Easily reuse content, recipients, and settings from any draft or sent campaign.