Measure Performance

• Analytics overview

  A reference to the metrics Bird tracks across journeys, email, and campaigns, including sends, deliveries, opens, clicks, bounces, and how each is counted.

• Understanding the Attribution Model

  Learn how Bird’s attribution model connects campaigns to conversions, helping you measure impact across channels.

• Reporting Metrics Definition

  Definitions for the marketing metrics across Bird, covering general, journey, WhatsApp, email, and SMS measures like delivery, open, and click rates.

• Journey reports

  Read journey reports in Bird to track runs triggered and completed, delivery and open rates, clicks, and per-channel performance across your journeys.

• List-unsubscribes in email headers

  Understand how list-unsubscribe headers work in Bird and how they improve email deliverability and user experience.

• Understand Open Tracking

  See how open tracking works in Bird, how it’s measured, and what affects accuracy in email performance metrics.

• Email Clicks with no Opens

  Why emails can show clicks but no recorded opens — image blocking, privacy features, plain-text views — and how to read the metrics by prioritizing click rates.

• Intro to measuring campaign performance

  Track and analyze Bird campaign results across channels — access reports, read key performance metrics, filter and segment data, and export your campaign data.

• Measure Journeys performance

  Analyze journey performance in Bird: track completion rates, message delivery, and engagement, and filter step-by-step data to optimize journeys.

• Reporting Dashboard

  Use Bird’s reporting dashboards to visualize marketing performance across channels, campaigns, journeys, and content, and turn insights into a sharper strategy.

• View email campaign reports

  Access and analyze Bird email campaign reports — track deliverability metrics, recipient engagement, link activity, bounce rates, and conversion tracking.

• View SMS campaign report

  Access and interpret Bird SMS campaign reports — track total, queued, sent, and delivered messages and review campaign configuration to optimize your messaging.

• View WhatsApp campaign reports

  Master WhatsApp campaign analytics: track delivery, read rates, clicks & failure reasons. Optimize messaging performance with Bird's reporting tools.

• View A/B test campaign reports

  Analyze A/B test results in Bird’s campaign performance report: compare variant metrics, spot the flagged winner, and review test size, duration, and status.

• Exporting reporting events to S3

  Export contact attributes and reporting metric events from Bird to Amazon S3 — covering prerequisites, bucket and IAM setup, and scheduling a Data Flow.