Create Content

• Templates overview

  Message templates are customizable, reusable messages that you can send on any installed communication channel.

• Gmail Clipping of Emails

  Learn why Gmail clips your emails at 102KB and how to check and reduce your email size. Avoid broken tracking pixels and improve open rate accuracy.

• Email Design Best Practices Guide

  Learn essential email design techniques for Bird templates including layout, responsiveness, imagery, and content strategies.

• Versioning

  Understand how template versioning works in Bird, including how to manage updates, track changes, and maintain consistency across message templates.

• Create personalized emails for cart, browse, and order events

  Learn how to personalize emails using cart, browse, and order events with dynamic content blocks and Liquid variables.

• Create a message template

  Step-by-step guide to building reusable WhatsApp, SMS, Push, and RCS templates in Bird — set category, add variables and media, add translations, and publish.

• Create an Email template

  How to build email templates in your template library, where they can be used in Campaigns, Flows, Journeys and more.

• Custom Product Catalog Source

  Learn how to bring in your own product catalog using Bird's API. Follow the required format and setup steps to sync products into your marketing workflows.

• Advanced Email Templating

  Create dynamic, personalized emails with Bird’s templating language based on Liquid. Supports variables, product feeds, events, translations, and more.

• Translation Files

  Localize templates across channels with dynamic translations based on locale. Upload CSVs and fetch content with fallback logic using Liquid.

• Short Links

  Shorten links in Bird for SMS and WhatsApp. Set up branded subdomains or your own domain to boost brand trust, improve CTR, and keep UTM tracking intact.

• External Data Sources

  Use external APIs in email templates for real-time content, dynamic links, or feeds. Set up data sources and render results with Liquid.

• Lookup Tables

  Store and reference data in templates and flows. Use lookup tables for dynamic email content and reusable values in automations.

• Content Blocks

  Create, edit, and insert HTML content blocks in Bird — build reusable sections with Liquid, add them via variables in the editor, and preview safely.