Build a Journey

• Journeys overview

  Bird Journeys automatically personalizes messages based on customer interactions like opens, clicks, and purchases.

• Journey templates

  Use Bird's prebuilt journey templates to get started faster, and learn how to meet template requirements before you can create and customize a journey.

• Journey Insights

  Learn how to view and interpret journey insights in Bird. Track step-level metrics, spot drop-offs, and optimize conversions with actionable data.

• Introduction to Journeys

  Get an introduction to Bird's journey builder and learn how to navigate the platform to create new personalised customer journeys.

• Build your first Journey

  Build an automated customer journey in Bird from scratch: set triggers like checkout abandonment, chain WhatsApp and email steps, and add conditional fallbacks.

• Build a Journey for Abandoned checkout recovery

  Turn abandoned carts into sales with Bird’s journey builder — set up an automated recovery campaign across WhatsApp, SMS, and email with personalized copy.

• Build a Journey for Welcome series

  Create engaging welcome journeys that convert subscribers into customers. Build multi-step series with personalized SMS, email & WhatsApp messaging.

• Build a Journey to thank customers post-purchase

  Build a post-purchase thank-you journey in Bird — trigger it from Shopify orders, branch by SMS and WhatsApp subscribers, and publish automated follow-ups.

• Build a Journey for a purchase anniversary

  Celebrate customer milestones with purchase anniversary journeys. Create automated campaigns that drive repeat purchases and boost lifetime value.

• Build a list triggered Journey

  Automate engagement when contacts join or leave a list with Bird's journey builder — set triggers, wait times, email steps, and branching logic in minutes.

• Build a segment triggered Journey

  Create dynamic journeys triggered by segment changes. Build automated workflows based on customer behavior and attribute updates.

• How to use Wait step in Journeys

  Configure Wait steps in Bird Journeys to add delays of minutes, hours, or days and send messages at a specific time so contacts reach you at the right moment.