Bird vs Sinch for RCS messaging
Compare the native RCS experience and the application that operates it. Pay particular attention to channel selection and what happens when a rich message cannot reach the recipient.
Where Sinch fits
Sinch exposes RCS through its Conversation API, which models communication across channels. Its channel support documentation distinguishes message behavior by destination channel.
Read Sinch documentation ↗Where Bird fits
Bird combines branded agents, Channels API card and carousel sends, reusable templates and reply handling. Configure Navigator when RCS and SMS should form one delivery chain.
Explore Bird RCS ↗Compare the integration you will operate
| Fonctionnalité | Bird | Sinch |
|---|---|---|
| Application model | Send through a workspace and RCS channel; keep the application task linked to the message. | Use the Conversation API application and channel configuration. |
| Rich content | Send card or carousel payloads, or use a published template. | Check the RCS support of each Conversation API message type. |
| Alternate route | Configure Navigator to try RCS before SMS and inspect each attempt. | Review channel selection and channel-specific message behavior in the current integration. |
Run the same customer journey
Run a rich card with a URL action, a customer reply and an unsupported-recipient case. Compare the rendered content and next business action, including any channel-specific transformation.
Start the working example ↗Make the switch deliberately
Inventory the Conversation API channel configuration before moving. Rebuild the required routing in Bird and move a controlled audience only after rich content and fallback both work.
Migrate from Sinch ↗Questions before switching
Can I reuse the old provider’s message payload?
Will every recipient receive the rich message?
Test it with your own workflow.
Start with the guide, or bring your integration and migration requirements to our team.