Segments overview

Segments

Segments are collections of contacts that are grouped together based on a set of criteria.

Segments are dynamic. This means that as contacts are added to Bird and match the audience criteria, they are automatically added to the audience. The same is true if existing contact profiles are updated and match the audience criteria.

If a contact profile is updated and no longer matches the segment criteria, the contact will be automatically removed from the segment. This ensures that your segments are always up-to-date and accurate.

Lists

Lists are static collections of contacts that are grouped together based on specific criteria.

Unlike segments, contacts are not automatically added or removed from lists based on changes to their profile information. Instead, contacts must be manually added or removed from groups.

Lists are a useful way to organize contacts based on specific characteristics or attributes. For example, you may want to create a group for VIP customers or a group for customers who have opted-in to receive promotional offers.

Set up single or double consent on a list

When setting up a list to be used with a sign-up form, you need to specify if the list requires single or double consent.