Move Validity Engage deliverability monitoring to Bird

Move the placement and reputation workflow while keeping the evidence your team uses to investigate a sending problem. Validity now presents these capabilities through Engage; include reports and workflows still named Everest in your inventory.

List the sending domains, IPs, mailbox providers, reporting windows and alerts the team reviews. Separate placement testing, reputation monitoring, authentication and any other services in the existing agreement. This migration covers the monitoring work you can reproduce in Bird; retain other services until their requirements are addressed.

Retain the original Sender Score reports with their provider and dates; Bird's reputation observations are not a conversion of that score. Inventory Engage's separate capabilities too: live link/image monitoring, rendering tests and Sender Certification need their own acceptance criteria. A successful placement test does not establish that those workflows have moved.

Verify each sending domain and enable it in Tracked domains. Use the same date window as the retained report. Record missing measurements explicitly; the absence of a measured problem does not establish a healthy sender.

The placement view separates seed and panel observations from your actual sending data. Keep that distinction in any report you share with the business.

Choose a campaign for a domain whose placement changed. In Seed tests, create a new test, choose the available pool, engagement profile and regions, then obtain its addresses. Include them in the controlled send before the displayed expiry.

Compare the affected provider, cohort and time window. Different panels can produce different aggregate rates, so record the populations alongside the result instead of setting an acceptance target based only on matching the old headline percentage.

Assign an owner for the Placement and Reputation review and record the investigation in the team's existing incident or campaign process. Validate each alert or report requirement separately before retiring the corresponding old workflow.

Retain prior reports for trend context. Review any certification, consulting or other contracted service independently; establishing the Bird measurement baseline does not transfer those services.