Bird vs Amazon SES
Bird vs Amazon SES for transactional email
Bird brings email, SMS and voice into the same account. Compare the email integration and published pricing for your workload, starting with the Bird Email API for the full surface.
每天都被构建
世界级软件的团队所信赖。
By the numbers
Deliverability scale
Message retention
Proven at peak
19.9B emails, BFCM 2025What Amazon SES is great at.
Where Bird is different.
What Amazon SES is great at
Deep AWS integration. IAM, SNS, Lambda, and the rest of the stack are right there. If your infrastructure already lives in AWS, SES is the path of least resistance.
Configuration Sets. A named bundle of behaviours (event destinations, IP pool, reputation tracking, suppression overrides) applied per send, so different traffic classes run different operational profiles in one account.
Regional isolation you choose. A separate endpoint per AWS region, each with independent reputation, for senders who want to pin traffic to specific geographies.
Where Bird is different
Managed, not assembled. SES gives you primitives. With Bird, webhooks arrive at your URL signed (no SNS or SQS to wire up), message bodies are stored for 30 days (SES stores none by default), and dedicated-IP warm-up and deliverability are managed for you.
A simpler API. A bearer-token HTTP call, a typed error hierarchy with an error-as-value option via .safe(), idempotency keys, and a hosted MCP server. SES signs every request with AWS SigV4 and IAM, which is power you pay for in setup.
Built on SparkPost. Bird’s email runs on SparkPost, the deliverability platform Bird acquired in 2021, carrying about 40% of the world’s commercial email with a decade-plus of IP-reputation engineering and human deliverability support.
Channels beyond email. Send email, SMS, and voice from one API and one auth model. With SES, SMS and voice are separate AWS services you integrate on their own.
The matrix
Capability by capability.
Amazon SES offers per-region isolation, and it is the natural pick if you already live in AWS. Bird wins on a simpler API, managed deliverability, native webhooks, stored message history, and channels beyond email, and matches SES on SMTP submission and address validation. Both readings are accurate today.
| 功能 | Bird | Amazon SES | 谁更胜一筹？ |
|---|---|---|---|
| Send API | Bearer-token HTTP API (POST /v1/email/messages). The SDK throws a typed error you narrow with instanceof, with an error-as-value option via .safe(). | SES v2 SendEmail signed with AWS SigV4 and IAM; no simple bearer-token endpoint. | |
| Published pricing | Bird email plans and rates. Select the volume and features you need. | Amazon SES plans and rates. Select the same workload before comparing the total. | 无法比较 |
| SMTP relay | Customer-facing relay at eu1 and us1.smtp.bird.com. Implicit TLS on 465, STARTTLS on 587 and 2525, authenticated with a normal API key. | Customer-facing SMTP relay at email-smtp.<region>.amazonaws.com. | |
| Email address validation | Real-time validation: a deliverability verdict, a 0-100 confidence score, role, disposable and free-provider flags, and a typo correction. One address per call. | Native recipient-validation feature plus Auto Validation gating. | |
| Event webhooks | Native webhooks delivered to your URL, signed (Standard Webhooks). | No native HTTP webhook; events publish to SNS, Kinesis Firehose, CloudWatch, or EventBridge that you wire up. | |
| Stored message retention | Stored message body available for 30 days. | No stored bodies by default; archiving is a paid Mail Manager add-on. | |
| Idempotency on send | Idempotency-Key header, reused across retries. | No idempotency key on the send path; consumers dedupe on messageId. | |
| Dedicated IPs and warm-up | Dedicated IPs and pools with roughly 30-day automated warm-up. | Standard and managed dedicated IP options; see AWS pricing for their charges. | |
| Deliverability heritage | Bird 于 2021 年收购了 SparkPost。其发送网络承载了全球约 40% 的商业电子邮件。 | SES 托管专用 IP 为发送工作负载提供自动预热和弹性扩展。 | |
| Channels beyond email | Email, SMS, WhatsApp, voice, Verify and Realtime on one API and one key, plus a wider omnichannel platform. | Email only; SMS and voice live in separate AWS services. | |
| 智能体工具 | Bird 托管的 MCP 服务器位于 mcp.bird.com，提供 354 个工具。bird CLI 可发送和查看邮件、管理域名、模板和 webhook，并为 agent 提供 JSON 输出和语义退出码。 | AWS CLI sesv2 可发送邮件并管理 SES 身份、配置集和抑制列表。AWS MCP Server 通过 OAuth 或 SigV4 认证连接 agent。 | |
| 邮箱 | Bird 的 agent 邮箱提供可寻址收件箱、会话线程、回复及通过代码管理的发件人规则。 | Amazon SES 接收规则 将收到的邮件投递到 AWS 服务，包括 S3 和 SNS。 |
The same send
One send, two levels of plumbing.
Sending one HTML email. SES routes through the AWS SDK with SigV4 credentials and a nested command shape. Bird is a bearer-token call that returns a typed result. The fields are the same underneath.
Amazon SES
import { SESv2Client, SendEmailCommand } from "@aws-sdk/client-sesv2";
const ses = new SESv2Client({ region: "us-east-1" });
await ses.send(
new SendEmailCommand({
FromEmailAddress: "onboarding@yourdomain.com",
Destination: { ToAddresses: ["customer@example.com"] },
Content: {
Simple: {
Subject: { Data: "Your March invoice" },
Body: { Html: { Data: "<p>Attached.</p>" } },
},
},
}),
);
// Credentials resolve from the AWS provider chain (env, IAM role, profile).
Bird
import { BirdClient } from "@messagebird/sdk";
const bird = new BirdClient({ apiKey: process.env.BIRD_API_KEY! });
const { data, error } = await bird.email
.send({
from: { email: "onboarding@yourdomain.com", name: "Acme" },
to: ["customer@example.com"],
subject: "Your March invoice",
html: "<p>Attached.</p>",
})
.safe();
if (error) console.error(error.message);
else console.log(data.id);
已公布的邮件套餐
Bird 的完整月度阶梯定价如下。标注的是最接近的发送量套餐，并非针对 Bird 发送量的报价。请查看计费条款、功能及超量费用。
定价对比结论: Not comparable. 该结论比较的是每个精确发送量和币种下最低的已公布月费；仅按日计算的配额、年度承诺、用量费率、起步价和定制报价不在比较范围内。
| Bird 层级 | 每月邮件数 | Bird | Amazon SES |
|---|---|---|---|
| Free | 1,000 | 4 在该发送量下的套餐展开以对比所有选项及其计费条款。 匹配发送量 À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. 按公布价格 匹配发送量 Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 匹配发送量 Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 匹配发送量 Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 | |
| Startup | 50,000 | 4 最接近的已公布选项展开以对比所有选项及其计费条款。 最接近的已公布发送量 À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. 按公布价格 最接近的已公布发送量 Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 | |
| Startup | 100,000 | 4 最接近的已公布选项展开以对比所有选项及其计费条款。 最接近的已公布发送量 À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. 按公布价格 最接近的已公布发送量 Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 | |
| Growth | 100,000 | 4 最接近的已公布选项展开以对比所有选项及其计费条款。 最接近的已公布发送量 À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. 按公布价格 最接近的已公布发送量 Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 | |
| Growth | 250,000 | 4 最接近的已公布选项展开以对比所有选项及其计费条款。 最接近的已公布发送量 À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. 按公布价格 最接近的已公布发送量 Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 | |
| Growth | 500,000 | 4 最接近的已公布选项展开以对比所有选项及其计费条款。 最接近的已公布发送量 À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. 按公布价格 最接近的已公布发送量 Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 | |
| Growth | 1,000,000 | 4 最接近的已公布选项展开以对比所有选项及其计费条款。 最接近的已公布发送量 À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. 按公布价格 最接近的已公布发送量 Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 | |
| Growth | 2,500,000 | 4 最接近的已公布选项展开以对比所有选项及其计费条款。 最接近的已公布发送量 À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. 按公布价格 最接近的已公布发送量 Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 最接近的已公布发送量 Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. 按公布价格 |
Amazon SES: 已公布的套餐
1,000 emails
No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately.
按公布价格
1,000 emails
Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page.
按公布价格
1,000 emails
Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page.
按公布价格
1,000 emails
Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page.
按公布价格
How should you compare email costs?
Where are the current Bird and Amazon SES prices?
Switching cost
Low.
Most of the move is deleting code. The AWS SDK, SigV4 signing, and the SNS or SQS pipeline you built to receive events are replaced by a bearer-token call and a signed webhook to your URL. Domain authentication and the suppression list map across directly.
If you run a dedicated IP on SES, plan for a warm-up window on Bird to carry the reputation over. The migration guide covers domain auth, IP warm-up, and event mapping.
Bird vs Amazon SES: common questions
What should I evaluate before moving from Amazon SES?
Does Bird offer an SMTP relay like SES?
How does Bird’s deliverability compare to SES?
Does Bird have native webhooks like the SNS setup on SES?
付诸实践。
继续查阅此主题的文档、指南和示例。资源为英文。
Where to go next
The migration guide is the one to start with: it maps the API field by field.