Write personalized SMS templates that fit inside your segment budget.

Draft reusable SMS copy, merge in customer properties, and preview exact character and segment counts before you launch a broadcast. Catch stray emojis, smart quotes, or long customer names that push a 160-character GSM-7 text into a costly multi-segment Unicode message.

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Bird SMS 平台的一部分

Preview how contact data changes your segment count.

Inserting a customer's first name or local store into a template makes the text personal, but variable lengths and special characters can silently double or triple your per-message carrier cost if they cross a segment boundary.

Lead with your brand and offer

Open with your brand name, state the offer or update clearly, and include a single link and opt-out instruction so the message is immediately recognizable.

Set fallbacks for missing fields

Define default text for optional contact attributes and preview the template against short, long, and blank values so no subscriber receives a broken greeting.

Spot Unicode and multi-segment jumps

Inspect the rendered character encoding after personalization. A single emoji or accented character switches a 160-character GSM-7 segment to a 70-character UCS-2 limit.

Draft and localize variations with AI, then lock the approved version.

Use AI assistance in the workspace to tighten a wordy draft to fit inside one segment, generate alternative hooks for a flash sale, or translate copy for a new market while keeping final approval with your team.

Tighten drafts to fit one segment

Turn a campaign brief into concise SMS options and trim extra words so your announcement, link, and STOP notice stay within 160 characters.

Localize copy for regional markets

Adapt phrasing and language for each destination country, then verify how the translated script affects GSM-7 versus Unicode segment boundaries.

Version and reuse across campaigns

Save approved templates in your workspace so marketing broadcasts and automated workflows reference the same vetted copy instead of pasting raw strings.

让消息长度成为可见的决策

SMS 长度计算器Paste a draft to inspect character encoding, extended GSM-7 characters, and exact segment boundaries.字符限制指南Learn how 160-character GSM-7, 70-character Unicode, and multipart concatenation headers work.智能编码See how Bird can automatically replace curly quotes and typographic dashes with standard GSM-7 characters.

关于 SMS 模板的常见问题

个性化内容会改变分段数量吗？
会。分段计数针对每位收件人的渲染后消息。较长的姓名或其他替换值可能会跨越分段边界。
AI 生成的文案会自动发送吗？
起草内容和发送活动是两个独立操作。审核草稿和受众，然后通过团队的工作流程授权发送。
我可以在邮件、WhatsApp 和 SMS 上复用相同内容吗？
复用意图和共享的客户属性，然后为每个渠道准备专属消息。SMS 长度、WhatsApp 模板要求和邮件版式是不同的约束条件。
什么是智能编码？
智能编码在能让整条消息使用 GSM-7 时，将支持的字符替换为 GSM-7 等效字符。此功能需手动启用；如果结果仍需要 Unicode，Bird 会保留原始文本。

继续构建你的 SMS 方案

SMS 营销See how audiences, templates, compliance controls, and broadcasts fit together.SMS APISend transactional OTPs, order alerts, and 100-message batches from your backend.投递分析Track delivery rates, latency, and carrier error codes by country and mobile network.SMS 资源库Browse integration guides, compliance explainers, and the interactive SMS segment calculator.

规模扩展
不失控。

在工作区中组织团队，控制 API 访问权限，通过审计日志追踪变更。

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了解企业方案

从 SMS 开始。
使用 Bird 跨渠道构建。

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