Bird vs Amazon SES
Bird vs Amazon SES for transactional email
Bird brings email, SMS and voice into the same account. Compare the email integration and published pricing for your workload, starting with the Bird Email API for the full surface.
Zaufanie zespołów, które każdego dnia
tworzą oprogramowanie światowej klasy.
By the numbers
Deliverability scale
Message retention
Proven at peak
19.9B emails, BFCM 2025What Amazon SES is great at.
Where Bird is different.
What Amazon SES is great at
Deep AWS integration. IAM, SNS, Lambda, and the rest of the stack are right there. If your infrastructure already lives in AWS, SES is the path of least resistance.
Configuration Sets. A named bundle of behaviours (event destinations, IP pool, reputation tracking, suppression overrides) applied per send, so different traffic classes run different operational profiles in one account.
Regional isolation you choose. A separate endpoint per AWS region, each with independent reputation, for senders who want to pin traffic to specific geographies.
Where Bird is different
Managed, not assembled. SES gives you primitives. With Bird, webhooks arrive at your URL signed (no SNS or SQS to wire up), message bodies are stored for 30 days (SES stores none by default), and dedicated-IP warm-up and deliverability are managed for you.
A simpler API. A bearer-token HTTP call, a typed error hierarchy with an error-as-value option via .safe(), idempotency keys, and a hosted MCP server. SES signs every request with AWS SigV4 and IAM, which is power you pay for in setup.
Built on SparkPost. Bird’s email runs on SparkPost, the deliverability platform Bird acquired in 2021, carrying about 40% of the world’s commercial email with a decade-plus of IP-reputation engineering and human deliverability support.
Channels beyond email. Send email, SMS, and voice from one API and one auth model. With SES, SMS and voice are separate AWS services you integrate on their own.
The matrix
Capability by capability.
Amazon SES offers per-region isolation, and it is the natural pick if you already live in AWS. Bird wins on a simpler API, managed deliverability, native webhooks, stored message history, and channels beyond email, and matches SES on SMTP submission and address validation. Both readings are accurate today.
| Funkcja | Bird | Amazon SES | Kto wygrywa? |
|---|---|---|---|
| Send API | Bearer-token HTTP API (POST /v1/email/messages). The SDK throws a typed error you narrow with instanceof, with an error-as-value option via .safe(). | SES v2 SendEmail signed with AWS SigV4 and IAM; no simple bearer-token endpoint. | |
| Published pricing | Bird email plans and rates. Select the volume and features you need. | Amazon SES plans and rates. Select the same workload before comparing the total. | Nie do porównania |
| SMTP relay | Customer-facing relay at eu1 and us1.smtp.bird.com. Implicit TLS on 465, STARTTLS on 587 and 2525, authenticated with a normal API key. | Customer-facing SMTP relay at email-smtp.<region>.amazonaws.com. | |
| Email address validation | Real-time validation: a deliverability verdict, a 0-100 confidence score, role, disposable and free-provider flags, and a typo correction. One address per call. | Native recipient-validation feature plus Auto Validation gating. | |
| Event webhooks | Native webhooks delivered to your URL, signed (Standard Webhooks). | No native HTTP webhook; events publish to SNS, Kinesis Firehose, CloudWatch, or EventBridge that you wire up. | |
| Stored message retention | Stored message body available for 30 days. | No stored bodies by default; archiving is a paid Mail Manager add-on. | |
| Idempotency on send | Idempotency-Key header, reused across retries. | No idempotency key on the send path; consumers dedupe on messageId. | |
| Dedicated IPs and warm-up | Dedicated IPs and pools with roughly 30-day automated warm-up. | Standard and managed dedicated IP options; see AWS pricing for their charges. | |
| Deliverability heritage | Bird przejął SparkPost w 2021 roku. Jego sieć wysyłkowa obsługuje około 40% światowej komercyjnej poczty e-mail. | Zarządzane dedykowane IP w SES zapewniają automatyczne rozgrzewanie i skalowanie dla obciążeń wysyłkowych. | |
| Channels beyond email | Email, SMS, WhatsApp, voice, Verify and Realtime on one API and one key, plus a wider omnichannel platform. | Email only; SMS and voice live in separate AWS services. | |
| Narzędzia dla agentów | Hostowany serwer MCP od Bird pod adresem mcp.bird.com udostępnia 354 narzędzia. CLI bird wysyła i sprawdza e-maile, zarządza domenami, szablonami i webhookami oraz daje agentom ustrukturyzowane dane wyjściowe JSON i semantyczne kody zakończenia. | AWS CLI sesv2 wysyła e-maile i zarządza tożsamościami SES, zestawami konfiguracji oraz listami blokad. AWS MCP Server łączy agentów z uwierzytelnianiem OAuth lub SigV4. | |
| Skrzynki pocztowe | Skrzynki agentów Bird zapewniają adresowalne skrzynki odbiorcze, wątki, odpowiedzi i reguły nadawców zarządzane przez kod. | Reguły odbiorcze Amazon SES dostarczają przychodzące e-maile do usług AWS, w tym S3 i SNS. |
The same send
One send, two levels of plumbing.
Sending one HTML email. SES routes through the AWS SDK with SigV4 credentials and a nested command shape. Bird is a bearer-token call that returns a typed result. The fields are the same underneath.
Amazon SES
import { SESv2Client, SendEmailCommand } from "@aws-sdk/client-sesv2";
const ses = new SESv2Client({ region: "us-east-1" });
await ses.send(
new SendEmailCommand({
FromEmailAddress: "onboarding@yourdomain.com",
Destination: { ToAddresses: ["customer@example.com"] },
Content: {
Simple: {
Subject: { Data: "Your March invoice" },
Body: { Html: { Data: "<p>Attached.</p>" } },
},
},
}),
);
// Credentials resolve from the AWS provider chain (env, IAM role, profile).
Bird
import { BirdClient } from "@messagebird/sdk";
const bird = new BirdClient({ apiKey: process.env.BIRD_API_KEY! });
const { data, error } = await bird.email
.send({
from: { email: "onboarding@yourdomain.com", name: "Acme" },
to: ["customer@example.com"],
subject: "Your March invoice",
html: "<p>Attached.</p>",
})
.safe();
if (error) console.error(error.message);
else console.log(data.id);
Opublikowane plany e-mail
Pełna miesięczna drabinka cenowa Bird jest pokazana poniżej. Plany o najbliższym wolumenie są oznaczone i nie stanowią wyceny dla wolumenu Bird. Sprawdź warunki rozliczeń, funkcje i opłaty za nadwyżki.
Podsumowanie cenowe: Not comparable. Podsumowanie porównuje najniższą opublikowaną kwotę miesięczną przy każdym dokładnym wolumenie i walucie; limity wyłącznie dzienne, zobowiązania roczne, stawki za użycie, ceny początkowe i wyceny indywidualne nie są porównywane.
| Próg Bird | E-maile miesięcznie | Bird | Amazon SES |
|---|---|---|---|
| Free | 1,000 | Plany 4 przy tym wolumenieRozwiń, aby porównać wszystkie opcje i ich warunki rozliczeniowe. Pasujący wolumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. zgodnie z publikacją Pasujący wolumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Pasujący wolumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Pasujący wolumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją | |
| Startup | 50,000 | Najbliższe opublikowane opcje 4Rozwiń, aby porównać wszystkie opcje i ich warunki rozliczeniowe. Najbliższy opublikowany wolumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. zgodnie z publikacją Najbliższy opublikowany wolumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją | |
| Startup | 100,000 | Najbliższe opublikowane opcje 4Rozwiń, aby porównać wszystkie opcje i ich warunki rozliczeniowe. Najbliższy opublikowany wolumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. zgodnie z publikacją Najbliższy opublikowany wolumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją | |
| Growth | 100,000 | Najbliższe opublikowane opcje 4Rozwiń, aby porównać wszystkie opcje i ich warunki rozliczeniowe. Najbliższy opublikowany wolumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. zgodnie z publikacją Najbliższy opublikowany wolumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją | |
| Growth | 250,000 | Najbliższe opublikowane opcje 4Rozwiń, aby porównać wszystkie opcje i ich warunki rozliczeniowe. Najbliższy opublikowany wolumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. zgodnie z publikacją Najbliższy opublikowany wolumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją | |
| Growth | 500,000 | Najbliższe opublikowane opcje 4Rozwiń, aby porównać wszystkie opcje i ich warunki rozliczeniowe. Najbliższy opublikowany wolumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. zgodnie z publikacją Najbliższy opublikowany wolumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją | |
| Growth | 1,000,000 | Najbliższe opublikowane opcje 4Rozwiń, aby porównać wszystkie opcje i ich warunki rozliczeniowe. Najbliższy opublikowany wolumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. zgodnie z publikacją Najbliższy opublikowany wolumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją | |
| Growth | 2,500,000 | Najbliższe opublikowane opcje 4Rozwiń, aby porównać wszystkie opcje i ich warunki rozliczeniowe. Najbliższy opublikowany wolumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. zgodnie z publikacją Najbliższy opublikowany wolumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją Najbliższy opublikowany wolumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. zgodnie z publikacją |
Amazon SES: Opublikowane plany
1,000 emails
No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately.
zgodnie z publikacją
1,000 emails
Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page.
zgodnie z publikacją
1,000 emails
Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page.
zgodnie z publikacją
1,000 emails
Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page.
zgodnie z publikacją
How should you compare email costs?
Where are the current Bird and Amazon SES prices?
Switching cost
Low.
Most of the move is deleting code. The AWS SDK, SigV4 signing, and the SNS or SQS pipeline you built to receive events are replaced by a bearer-token call and a signed webhook to your URL. Domain authentication and the suppression list map across directly.
If you run a dedicated IP on SES, plan for a warm-up window on Bird to carry the reputation over. The migration guide covers domain auth, IP warm-up, and event mapping.
Bird vs Amazon SES: common questions
What should I evaluate before moving from Amazon SES?
Does Bird offer an SMTP relay like SES?
How does Bird’s deliverability compare to SES?
Does Bird have native webhooks like the SNS setup on SES?
Zastosuj w praktyce.
Kontynuuj z dokumentacją, przewodnikami i przykładami dotyczącymi tego tematu. Zasoby są w języku angielskim.
Where to go next
The migration guide is the one to start with: it maps the API field by field.
Porozmawiaj z naszym zespołem e-mail
Sprawdź, jak Bird pasuje do Twojego przepływu pracy z Amazon SES.
Przetestuj nadawcę, szablony i zdarzenia dostarczania, zanim przeniesiesz ruch z Amazon SES. Przy większej migracji zaplanuj przejście ze specjalistą ds. e-mail.
Utwórz konto i przetestuj integrację. Zapytanie o migrację będzie zawierać dostawcę, którego porównujesz.