Automate Workflows

Set it once, let it run forever

Build sophisticated approval chains, quality controls, and publishing sequences that execute flawlessly without manual intervention.

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List of workflows for automation, including categories such as "Waitlist" and "New Journey," emphasizing efficient task management and workflow automation.

Workflows that think ahead of problems.

Enterprise automation that eliminates bottlenecks before they slow you down.

Smart Approval Routing

Messages reach the right reviewers

Quality Gate Automation

Every campaign checked before launch

Multi-Channel Publishing

Coordinate launches seamlessly

Error Detection & Prevention

Catch mistakes before customers see

Compliance Verification

Automatic compliance checks

Cross-Team Collaboration

Keep teams aligned automatically

Route every campaign through the right approval chain

Intelligent workflows automatically send templates, campaigns, and journeys to appropriate reviewers based on content type, audience size, and compliance requirements.

List of content types with their respective approval statuses, including "Auto-Approved," "Legal Review," and "Outside Approval," reflecting approval paths for different content types.

Configure approval paths for different content types

Set up different review processes for different campaign types. High-stakes launches can require executive approval while routine newsletters use streamlined checks.

Parallel review for faster turnaround

Multiple stakeholders review content simultaneously when possible, with intelligent conflict resolution that consolidates feedback and identifies blocking issues before launch.

Catch errors before customers see them

Automated quality control checks every campaign against brand guidelines, compliance requirements, and performance benchmarks before messages go live.

Brand consistency enforcement

Every template, image, and message gets automatically validated against your brand guidelines. Wrong fonts, off-brand colors, and inconsistent messaging get flagged.

List of security standards and protocols, including GDPR, SOC II, HIPAA, OAuth, ISO/IEC 27001, and others, which are essential for enterprise security compliance.

Compliance verification built-in

Workflows automatically verify campaigns meet GDPR consent requirements, CAN-SPAM regulations, and industry standards. Launch with confidence knowing messages are compliant.

A person walks briskly past a vibrant flower stall filled with an array of colorful blooms and potted plants.

With Bird we are able to adapt and run the same process through very heterogeneous markets: from Croatia to Uganda or Kazakhstan.

Luis Grau Granada

Global Head of Courier Operations

Faster partner onboarding for some countries

300%

Efficiency in partner onboarding capacity

+11,1%

Increase in sales

Coordinate launches across every channel

Complex multi-channel campaigns execute perfectly with intelligent sequencing that ensures consistent messaging and optimal timing across email, SMS, WhatsApp, and push.

International flags representing global communication, featuring flags from the USA, Germany, Mexico, Japan, France, Norway, India, and Belgium, symbolizing global delivery and connectivity.

Perfect timing coordination

Launch sequences consider time zones, channel performance patterns, and customer preferences. Your Black Friday email, SMS, and push reach customers in perfect sequence.

Flowchart for cross-channel content, starting with a "Send SMS campaign", followed by a decision point, branching into multiple communication channels symbolized by icons for Telegram, email, WhatsApp, and Facebook Messenger.

Fallback strategies that work automatically

When primary channels underperform or encounter delivery issues, workflows automatically trigger backup channels and adjust messaging to maintain campaign effectiveness.

Monitor performance and optimize continuously

Real-time workflow intelligence tracks performance, identifies bottlenecks, and suggests improvements to make your marketing processes more efficient over time.

Performance metrics, highlighting delivery rate, and includes graphical representations of messaging funnel and performance over time, relevant to bottleneck detection and resolution.

Bottleneck detection and resolution

AI monitors workflow performance and identifies steps that consistently slow down campaign launches. Get recommendations for process improvements that reduce time-to-market.

Bird's marketing dashboard with performance analytics, showcasing metrics such as delivery rate, open rate, unsubscribe rate, and click-through rate, along with visual graphs for messaging funnel and performance over time.

Performance analytics that drive decisions

Track how different approval processes, quality checks, and launch sequences impact campaign performance. Optimize your workflows based on data, not assumptions.

Trusted by companies that depend on their data.

See how leading brands use Bird to automate their marketing.

94.4%

SMS deliverability improved

3.2x

Faster campaign launches

28%

Higher engagement rate

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Popular integrations including HubSpot, Salesforce, Meta, AWS, Shopify, Snowflake, and LinkedIn.

Connect instantly, no dev work required

Pre-built connectors for every platform in your stack. Start unifying customer data today, not next quarter.

One customer view across everything

Pull data from every system, create complete customer profiles. Your entire tech stack contributing to intelligent marketing.

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

SOC 2 Type II

GDPR

CCPA

HIPAA

Scale without limits, update in real-time

Process millions of profiles and billions of data points instantly. Customer data syncs across all systems the moment it changes.

Global compliance, enterprise security

SOC 2 Type II certified with GDPR, CCPA, HIPAA compliance. Data residency controls and granular access internationally.