Send promotional SMS only to customers who asked for it.

Keep subscriber opt-in records, registered sender IDs, and automatic STOP suppressions connected to every SMS broadcast you run. Prevent accidental texts to opted-out numbers, respect local quiet hours, and maintain a clear audit trail for carriers and regulators.

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Bird SMS 平台的一部分

Keep sender registration, opt-in consent, and suppressions separate.

Approving a sender with carriers does not grant permission to text a phone number, and adding a contact to an audience should never override a prior STOP reply. Bird separates carrier registration, subscriber consent, and active suppressions so your team can verify each requirement before a broadcast launches.

Approved local senders

Match each destination country with a compliant sender, whether that is a US 10DLC campaign, a verified toll-free number, a dedicated short code, or a registered alphanumeric sender ID.

Documented subscriber opt-in

Store when and how each contact agreed to receive marketing texts on their profile so your consent records stay attached to the phone number across campaigns.

Send-time suppression checks

Evaluate sender suppressions and workspace opt-outs at the moment a broadcast executes so a stale CSV import cannot re-message someone who unsubscribed yesterday.

Handle STOP, HELP, and START replies automatically.

When a recipient replies with a recognized opt-out keyword on a two-way number, Bird immediately records a suppression for that sender and subscriber number so future broadcasts skip them automatically.

Instant STOP suppression

Replying STOP (or localized equivalents in supported markets) adds the recipient to your suppression list right away while still forwarding the inbound webhook event to your app.

Sender vs. workspace scope

Opting out of a specific sender number blocks traffic from that sender, while workspace-level preferences let you manage broader marketing eligibility across your account.

Country-specific keyword rules

Automatic keyword handling and confirmation replies depend on the destination country and sender type. Check local rules and include clear opt-out instructions when sending from one-way alphanumeric IDs.

Run every broadcast through a pre-launch compliance check.

Carriers filter campaigns that text subscribers in the middle of the night, hide the sender's identity, or omit opt-out instructions. Build these checks into your standard campaign review before scheduling a send.

Respect local quiet hours

Schedule promotional sends around the recipient's local time zone and account for carrier throughput so large broadcasts finish before evening quiet hours begin.

Identify your brand and opt-out path

Include your brand name and clear unsubscribe instructions (such as Reply STOP to opt out) in the message body so recipients never have to guess who texted them.

Keep an auditable trail

Link each broadcast record to its target audience, template version, sender ID, and per-recipient delivery status so your team can answer carrier or regulator inquiries quickly.

查找该决策的操作指南

发送方与运营商合规Complete US 10DLC, toll-free verification, and international sender registrations.退订与关键词See how STOP, HELP, and START keywords and sender suppressions work in detail.选择发送方Compare local long codes, verified toll-free numbers, short codes, and alphanumeric sender IDs.

关于 SMS 合规的常见问题

发送者注册是否意味着我可以给数据库中的所有人发短信？
不是。注册只是确立在某个目的地或运营商计划下使用发送者的资格。客户许可、消息用途和退订仍然是独立的要求。
STOP 关键词会阻止什么？
受支持的 STOP 关键词会为发送者与订阅者配对创建一条抑制记录。工作区级别的 SMS 偏好设置是独立的。请参阅关键词指南了解当前的国家覆盖范围和自动回复。
收件人能回复字母数字发送者 ID 吗？
不能。字母数字发送者名称没有 SMS 回复路径。请根据目的地和营销活动选择合适的发送者和退订机制。
使用 Bird 能保证合规吗？
不能。Bird 提供注册、抑制和营销活动控制功能。你的组织仍需自行确定适用于其消息和市场的许可、内容和规则。

继续构建你的 SMS 项目

SMS 营销See how audiences, templates, compliance controls, and broadcasts fit together.SMS APISend transactional OTPs, order alerts, and 100-message batches from your backend.投递分析Track delivery rates, latency, and carrier error codes by country and mobile network.SMS 资源库Browse integration guides, compliance explainers, and the interactive SMS segment calculator.

规模扩展
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在工作区中组织团队，控制 API 访问权限，通过审计日志追踪变更。

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