Template personalization built on contact properties and event payloads.
Combine Liquid email template logic, SMS and WhatsApp variable placeholders, typed contact attributes, and multi-language variants to tailor messages across channels.
Email Liquid and Channel Placeholders
Render email subjects, preview text, and bodies with Liquid variables, conditionals, and loops, and bind contact and event variables into SMS and WhatsApp template placeholders
Typed Contact Properties
Store up to 200 custom text, number, boolean, and date-time properties per workspace alongside standard contact identifiers
Default Fallbacks and Escaping
Set default fallback values so missing attributes render cleanly, with automatic HTML escaping on published email templates
Multi-Language Template Variants
Manage up to 25 language variants under a single template alias with automatic fallback to a regional or default language
Webhook Event and Value Mapping
Pass order details or appointment times in trigger webhooks, format fields with value-mapping steps, and merge them at send time
Contact and Sample Previews
Preview rendered templates and workflow steps against a stored contact profile or sample data in the dashboard, API, CLI, or MCP server
Merge contact attributes and event payloads at send time
Combine stored contact properties with real-time webhook payloads in Bird to personalize transactional and marketing messages across Email, SMS, and WhatsApp.
Email Liquid logic and SMS or WhatsApp variable binding
Personalize email subject lines, preview text, and HTML or plain-text bodies using Liquid variables, conditional blocks, and line-item loops, while binding contact properties and trigger payload values into SMS and approved WhatsApp template placeholders.
Typed contact properties with safe fallbacks
Store up to 200 custom contact properties per workspace across text, number, boolean, and date-time types alongside first name, last name, email, phone number, and external ID. Configure default fallback values so missing attributes render cleanly, with automatic HTML escaping on published email templates.
Manage multi-language templates and preview before publishing
Maintain localized message variants under one template alias in Bird and verify how variables, conditionals, and fallbacks render before sending.
Up to 25 language variants under a single alias
Store up to 25 language variants inside one template and reference a single alias in your API requests or workflow steps. Configure automatic fallback to a regional or default language when a recipient's preferred locale is missing.
Preview templates against real contacts or sample data
Render draft templates and workflow steps against a stored contact record or stand-in sample values in the dashboard, API, CLI, or MCP server to verify variable substitution and conditional blocks before publishing.
借助 Flow Builder，我们能够在差异巨大的市场中灵活调整并运行相同的流程：从克罗地亚到乌干达，再到哈萨克斯坦。
Luis Grau Granada
全球配送运营负责人
4x
部分国家合作伙伴入驻速度提升
300%
合作伙伴入驻效率提升
30-80%
合作伙伴入驻成本降低
Transform webhook event data inside automated workflows
Start Bird Automation runs from application webhooks, format payload fields with value-mapping steps, and pass dynamic values into Email, SMS, and WhatsApp messages.
Value-mapping steps for event payloads
Pass order details, appointment times, or account state in an application event webhook to start an Automation run. Compute or format fields with value-mapping steps and merge those values directly into downstream templates.
Branch on contact attributes and trigger values
Route contacts down distinct workflow paths based on stored profile attributes or incoming event fields, then send tailored Email, SMS, or WhatsApp follow-ups for each path.
深受数据驱动型企业的信赖。
了解领先品牌如何使用 Bird 实现营销自动化。
94.4%
SMS 送达率提升
3.2x
更快的营销活动上线速度
28%
更高的互动率
Sync contacts and trigger events from your stack.
Update contact properties and trigger templates via REST API, webhooks, CLI, MCP server, or CSV import.
Sync attributes via API, webhooks, CLI, MCP, or CSV
Create and update contact profiles, custom properties, and audience memberships through the REST API, application webhooks, CLI, MCP server, or dashboard CSV uploads.
Shared contact records across channels
Read and update contact attributes, external IDs, audience memberships, and channel preferences on a single profile shared across Email, SMS, and WhatsApp.
Enterprise security and compliance controls.
Per-channel suppression enforcement and role-based workspace access.
Automatic preference and suppression checks
Record opt-ins and opt-outs during workflow runs and respect email unsubscribes, hard bounces, and SMS STOP suppressions automatically.
Audited security and role-based access
Bird is SOC 2 certified with GDPR, CCPA, and HIPAA compliance, plus role-based permissions for workspace teams.