Measure message delivery, response times, and completed customer tasks.

Track outbound gateway acceptance, send failures by message format, inbound volume, and first-response latency across your Apple Messages for Business channels. Tag outbound messages and link conversations to your booking, order, or support records so your team can see which entry points drive real business outcomes.

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See what Apple acknowledged, and what it refused.

Explore Apple Messages analytics

Separate channel metrics from
confirmed bookings and orders.

Spot send failures and queue bottlenecks in Bird, then match conversation IDs to the reservations, payments, and support tickets completed in your own systems.

Spot send failures by message format and error code.

Compare accepted outbound messages against Apple gateway acknowledgements, billing rejections, and failed sends across text, rich links, and interactive pickers. Because Apple’s gateway confirms server acceptance rather than handset delivery or read receipts, Bird reports exact gateway outcomes and p50, p95, and p99 processing latency without guessing device reads.

Compare inbound volume and response speed by entry point.

Break down incoming messages and conversation lifecycle events by business account, entry-point intent, and routing group to see whether Apple Maps, web buttons, or phone-number prompts generate the most demand. Track first-response time from the oldest unanswered customer message to your team’s first reply alongside open queue volume.

Tie conversations to confirmed orders and reservations.

Attach custom categories, tags, or case references to outbound API messages and store the Bird conversation ID alongside your booking or commerce record. Deduplicate webhook retries and late provider callbacks against the original operation so your reporting counts paid orders and booked visits accurately.

Jelajahi analitik Apple Messages

Terus bangun
dengan Apple Messages.

Pair channel reporting with high-intent entry points, guided interactive flows, and native Apple Pay checkout.

Titik masuk

Pass intent and group context from Apple Maps, website buttons, and phone numbers into every new thread.

Journeys

Combine list pickers, multi-step forms, and time pickers into complete customer service flows.

Apple Pay

Send itemized Apple Pay requests in the chat and verify processor capture before fulfilling orders.

Jelajahi Apple Messages

Skalakan tanpa
kehilangan kendali.

Atur tim dalam workspace, kontrol akses API, dan lacak perubahan melalui log audit.

WorkspacePeran timAutentikasi API
Jelajahi Enterprise

Mulai dengan Apple Messages.
Bangun lintas kanal dengan Bird.

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Start building with Bird in minutes.

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