SparkPost Joins the Bird Family

Bird

28 Apr 2021

Email

1 min read

SparkPost Joins the Bird Family

I am thrilled to share with you that SparkPost has signed a definitive agreement to be acquired by Bird, the world’s leading omnichannel cloud communications platform.

I am thrilled to share with you that SparkPost has signed a definitive agreement to be acquired by Bird, the world’s leading omnichannel cloud communications platform.

I am thrilled to share with you that SparkPost has signed a definitive agreement to be acquired by Bird, the world’s leading omnichannel cloud communications platform.

Why SparkPost and Bird are joining forces

When Robert Vis, CEO of Bird, approached me about this idea, we had just closed a large financing and we were focused on executing our plan. But Robert’s pitch was compelling. He not only talked about geographic, product and market expansion, but also about his values, business philosophy and Bird’s special culture. Robert emphasized how the Bird team was passionate about providing world class service for enterprise customers. I was convinced our combination would result in a truly unique company ready to make a major global impact, and shortly thereafter we sealed the deal!

Why SparkPost and Bird are stronger together


SparkPost strength

Bird strength

Combined value

Enterprise email delivery

Global omnichannel platform

Unified customer communication stack

Deliverability expertise

Worldwide telecom infrastructure

Reliable delivery across channels

Email data & intelligence

Omnichannel APIs

Deeper customer engagement insights

Security & compliance

Global scale & reach

Enterprise-ready communications

When Robert Vis, CEO of Bird, approached me about this idea, we had just closed a large financing and we were focused on executing our plan. But Robert’s pitch was compelling. He not only talked about geographic, product and market expansion, but also about his values, business philosophy and Bird’s special culture. Robert emphasized how the Bird team was passionate about providing world class service for enterprise customers. I was convinced our combination would result in a truly unique company ready to make a major global impact, and shortly thereafter we sealed the deal!

Why SparkPost and Bird are stronger together


SparkPost strength

Bird strength

Combined value

Enterprise email delivery

Global omnichannel platform

Unified customer communication stack

Deliverability expertise

Worldwide telecom infrastructure

Reliable delivery across channels

Email data & intelligence

Omnichannel APIs

Deeper customer engagement insights

Security & compliance

Global scale & reach

Enterprise-ready communications

When Robert Vis, CEO of Bird, approached me about this idea, we had just closed a large financing and we were focused on executing our plan. But Robert’s pitch was compelling. He not only talked about geographic, product and market expansion, but also about his values, business philosophy and Bird’s special culture. Robert emphasized how the Bird team was passionate about providing world class service for enterprise customers. I was convinced our combination would result in a truly unique company ready to make a major global impact, and shortly thereafter we sealed the deal!

Why SparkPost and Bird are stronger together


SparkPost strength

Bird strength

Combined value

Enterprise email delivery

Global omnichannel platform

Unified customer communication stack

Deliverability expertise

Worldwide telecom infrastructure

Reliable delivery across channels

Email data & intelligence

Omnichannel APIs

Deeper customer engagement insights

Security & compliance

Global scale & reach

Enterprise-ready communications

Bird’s vision for omnichannel communication

Bird’s purpose is to make communicating with a business as easy and natural as talking to your friends. They offer a suite of Omnichannel Products and Cloud Communications API’s that enable enterprise customers to communicate with their customers all over the world, and on any channel. If you’ve ever ordered takeout, returned a package, contacted customer service or requested a login code, chances are, you’ve received these messages from Bird’s technology.

Bird’s purpose is to make communicating with a business as easy and natural as talking to your friends. They offer a suite of Omnichannel Products and Cloud Communications API’s that enable enterprise customers to communicate with their customers all over the world, and on any channel. If you’ve ever ordered takeout, returned a package, contacted customer service or requested a login code, chances are, you’ve received these messages from Bird’s technology.

Bird’s purpose is to make communicating with a business as easy and natural as talking to your friends. They offer a suite of Omnichannel Products and Cloud Communications API’s that enable enterprise customers to communicate with their customers all over the world, and on any channel. If you’ve ever ordered takeout, returned a package, contacted customer service or requested a login code, chances are, you’ve received these messages from Bird’s technology.

Why SparkPost is a natural fit

As the world’s most trusted enterprise email sending and deliverability platform, SparkPost is a natural fit for Bird. Our solutions will not only power the email channel within their omnichannel platform, but we will help expand their global footprint with Enterprise senders. We bring a vast amount of expertise in terms of email delivery and deliverability, data and intelligence, and security, privacy and compliance to boost Bird’s offering.

As the world’s most trusted enterprise email sending and deliverability platform, SparkPost is a natural fit for Bird. Our solutions will not only power the email channel within their omnichannel platform, but we will help expand their global footprint with Enterprise senders. We bring a vast amount of expertise in terms of email delivery and deliverability, data and intelligence, and security, privacy and compliance to boost Bird’s offering.

As the world’s most trusted enterprise email sending and deliverability platform, SparkPost is a natural fit for Bird. Our solutions will not only power the email channel within their omnichannel platform, but we will help expand their global footprint with Enterprise senders. We bring a vast amount of expertise in terms of email delivery and deliverability, data and intelligence, and security, privacy and compliance to boost Bird’s offering.

What’s ahead

What the SparkPost and Bird combination enables


Area

What changes for customers

Email

Deeper integration into an omnichannel platform

Channels

More connected messaging beyond email

Scale

Global reach across regions and carriers

Reliability

Enterprise-grade delivery and redundancy

Innovation

Faster rollout of cross-channel experiences


As for what’s ahead? Our team will remain focused on our mission of elevating email and continuing to deliver the market-leading products and services that our customers have come to expect. In the coming months, we’ll bring broader and deeper value to all of our customers by offering a wide array of connected, digital channels. 

Both companies have established expertise in providing compelling and flexible communications solutions to challenging business problems. We build long term relationships with our people and the community of customers we serve. I am incredibly proud of our team, and grateful for our loyal customers and partners. 

There is a lot of opportunity ahead. We’re going to achieve a lot together in the near future that will benefit our customers and the email and digital communications industry overall. I can’t wait to write the next chapter of the SparkPost / Bird story.

— Rich Harris
CEO, SparkPost

What the SparkPost and Bird combination enables


Area

What changes for customers

Email

Deeper integration into an omnichannel platform

Channels

More connected messaging beyond email

Scale

Global reach across regions and carriers

Reliability

Enterprise-grade delivery and redundancy

Innovation

Faster rollout of cross-channel experiences


As for what’s ahead? Our team will remain focused on our mission of elevating email and continuing to deliver the market-leading products and services that our customers have come to expect. In the coming months, we’ll bring broader and deeper value to all of our customers by offering a wide array of connected, digital channels. 

Both companies have established expertise in providing compelling and flexible communications solutions to challenging business problems. We build long term relationships with our people and the community of customers we serve. I am incredibly proud of our team, and grateful for our loyal customers and partners. 

There is a lot of opportunity ahead. We’re going to achieve a lot together in the near future that will benefit our customers and the email and digital communications industry overall. I can’t wait to write the next chapter of the SparkPost / Bird story.

— Rich Harris
CEO, SparkPost

What the SparkPost and Bird combination enables


Area

What changes for customers

Email

Deeper integration into an omnichannel platform

Channels

More connected messaging beyond email

Scale

Global reach across regions and carriers

Reliability

Enterprise-grade delivery and redundancy

Innovation

Faster rollout of cross-channel experiences


As for what’s ahead? Our team will remain focused on our mission of elevating email and continuing to deliver the market-leading products and services that our customers have come to expect. In the coming months, we’ll bring broader and deeper value to all of our customers by offering a wide array of connected, digital channels. 

Both companies have established expertise in providing compelling and flexible communications solutions to challenging business problems. We build long term relationships with our people and the community of customers we serve. I am incredibly proud of our team, and grateful for our loyal customers and partners. 

There is a lot of opportunity ahead. We’re going to achieve a lot together in the near future that will benefit our customers and the email and digital communications industry overall. I can’t wait to write the next chapter of the SparkPost / Bird story.

— Rich Harris
CEO, SparkPost

Other news

Read more from this category

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

© 2025 Bird

A person is standing at a desk while typing on a laptop.

The complete AI-native platform that scales with your business.

© 2025 Bird