Bird vs Amazon SES
Bird vs Amazon SES for transactional email
Bird brings email, SMS and voice into the same account. Compare the email integration and published pricing for your workload, starting with the Bird Email API for the full surface.
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By the numbers
Deliverability scale
Message retention
Proven at peak
19.9B emails, BFCM 2025What Amazon SES is great at.
Where Bird is different.
What Amazon SES is great at
Deep AWS integration. IAM, SNS, Lambda, and the rest of the stack are right there. If your infrastructure already lives in AWS, SES is the path of least resistance.
Configuration Sets. A named bundle of behaviours (event destinations, IP pool, reputation tracking, suppression overrides) applied per send, so different traffic classes run different operational profiles in one account.
Regional isolation you choose. A separate endpoint per AWS region, each with independent reputation, for senders who want to pin traffic to specific geographies.
Where Bird is different
Managed, not assembled. SES gives you primitives. With Bird, webhooks arrive at your URL signed (no SNS or SQS to wire up), message bodies are stored for 30 days (SES stores none by default), and dedicated-IP warm-up and deliverability are managed for you.
A simpler API. A bearer-token HTTP call, a typed error hierarchy with an error-as-value option via .safe(), idempotency keys, and a hosted MCP server. SES signs every request with AWS SigV4 and IAM, which is power you pay for in setup.
Built on SparkPost. Bird’s email runs on SparkPost, the deliverability platform Bird acquired in 2021, carrying about 40% of the world’s commercial email with a decade-plus of IP-reputation engineering and human deliverability support.
Channels beyond email. Send email, SMS, and voice from one API and one auth model. With SES, SMS and voice are separate AWS services you integrate on their own.
The matrix
Capability by capability.
Amazon SES offers per-region isolation, and it is the natural pick if you already live in AWS. Bird wins on a simpler API, managed deliverability, native webhooks, stored message history, and channels beyond email, and matches SES on SMTP submission and address validation. Both readings are accurate today.
| Funktion | Bird | Amazon SES | Wer gewinnt? |
|---|---|---|---|
| Send API | Bearer-token HTTP API (POST /v1/email/messages). The SDK throws a typed error you narrow with instanceof, with an error-as-value option via .safe(). | SES v2 SendEmail signed with AWS SigV4 and IAM; no simple bearer-token endpoint. | |
| Published pricing | Bird email plans and rates. Select the volume and features you need. | Amazon SES plans and rates. Select the same workload before comparing the total. | Nicht vergleichbar |
| SMTP relay | Customer-facing relay at eu1 and us1.smtp.bird.com. Implicit TLS on 465, STARTTLS on 587 and 2525, authenticated with a normal API key. | Customer-facing SMTP relay at email-smtp.<region>.amazonaws.com. | |
| Email address validation | Real-time validation: a deliverability verdict, a 0-100 confidence score, role, disposable and free-provider flags, and a typo correction. One address per call. | Native recipient-validation feature plus Auto Validation gating. | |
| Event webhooks | Native webhooks delivered to your URL, signed (Standard Webhooks). | No native HTTP webhook; events publish to SNS, Kinesis Firehose, CloudWatch, or EventBridge that you wire up. | |
| Stored message retention | Stored message body available for 30 days. | No stored bodies by default; archiving is a paid Mail Manager add-on. | |
| Idempotency on send | Idempotency-Key header, reused across retries. | No idempotency key on the send path; consumers dedupe on messageId. | |
| Dedicated IPs and warm-up | Dedicated IPs and pools with roughly 30-day automated warm-up. | Standard and managed dedicated IP options; see AWS pricing for their charges. | |
| Deliverability heritage | Bird hat SparkPost 2021 übernommen. Sein Sendenetzwerk verarbeitet etwa 40 % der weltweiten kommerziellen E-Mails. | Von SES verwaltete dedizierte IPs bieten automatisiertes Aufwärmen und Skalierung für Sendevorgänge. | |
| Channels beyond email | Email, SMS, WhatsApp, voice, Verify and Realtime on one API and one key, plus a wider omnichannel platform. | Email only; SMS and voice live in separate AWS services. | |
| Agent-Tooling | Der gehostete MCP-Server von Bird unter mcp.bird.com stellt 354 Tools bereit. Die bird CLI sendet und prüft E-Mails, verwaltet Domains, Templates und Webhooks und liefert Agenten JSON-Ausgaben und semantische Exit-Codes. | AWS CLI sesv2 sendet E-Mails und verwaltet SES-Identitäten, Konfigurationssätze und Unterdrückungslisten. Der AWS MCP Server verbindet Agenten mit OAuth- oder SigV4-Authentifizierung. | |
| Postfächer | Die Agent-Postfächer von Bird bieten adressierbare Posteingänge, Threads, Antworten und Absenderregeln, die per Code verwaltet werden. | Amazon-SES-Empfangsregeln leiten eingehende E-Mails an AWS-Dienste weiter, darunter S3 und SNS. |
The same send
One send, two levels of plumbing.
Sending one HTML email. SES routes through the AWS SDK with SigV4 credentials and a nested command shape. Bird is a bearer-token call that returns a typed result. The fields are the same underneath.
Amazon SES
import { SESv2Client, SendEmailCommand } from "@aws-sdk/client-sesv2";
const ses = new SESv2Client({ region: "us-east-1" });
await ses.send(
new SendEmailCommand({
FromEmailAddress: "onboarding@yourdomain.com",
Destination: { ToAddresses: ["customer@example.com"] },
Content: {
Simple: {
Subject: { Data: "Your March invoice" },
Body: { Html: { Data: "<p>Attached.</p>" } },
},
},
}),
);
// Credentials resolve from the AWS provider chain (env, IAM role, profile).
Bird
import { BirdClient } from "@messagebird/sdk";
const bird = new BirdClient({ apiKey: process.env.BIRD_API_KEY! });
const { data, error } = await bird.email
.send({
from: { email: "onboarding@yourdomain.com", name: "Acme" },
to: ["customer@example.com"],
subject: "Your March invoice",
html: "<p>Attached.</p>",
})
.safe();
if (error) console.error(error.message);
else console.log(data.id);
Veröffentlichte E-Mail-Tarife
Die vollständige monatliche Preisstaffel von Bird ist unten aufgeführt. Tarife mit dem nächstliegenden Volumen sind gekennzeichnet und stellen keine Angebote für das Volumen von Bird dar. Prüfen Sie Abrechnungsbedingungen, Funktionen und Mehrverbrauchskosten.
Preisvergleich: Not comparable. Der Vergleich stellt den niedrigsten veröffentlichten Monatsbetrag bei exakt gleichem Volumen und gleicher Währung gegenüber; reine Tageskontingente, Jahresbindungen, Verbrauchspreise, Einstiegspreise und individuelle Angebote werden nicht verglichen.
| Bird-Tarif | E-Mails pro Monat | Bird | Amazon SES |
|---|---|---|---|
| Free | 1,000 | Tarife von 4 bei diesem VolumenAufklappen, um alle Optionen und ihre Abrechnungsbedingungen zu vergleichen. Passendes Volumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. wie veröffentlicht Passendes Volumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Passendes Volumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Passendes Volumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht | |
| Startup | 50,000 | Nächstliegende veröffentlichte Optionen von 4Aufklappen, um alle Optionen und ihre Abrechnungsbedingungen zu vergleichen. Nächstliegendes veröffentlichtes Volumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht | |
| Startup | 100,000 | Nächstliegende veröffentlichte Optionen von 4Aufklappen, um alle Optionen und ihre Abrechnungsbedingungen zu vergleichen. Nächstliegendes veröffentlichtes Volumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht | |
| Growth | 100,000 | Nächstliegende veröffentlichte Optionen von 4Aufklappen, um alle Optionen und ihre Abrechnungsbedingungen zu vergleichen. Nächstliegendes veröffentlichtes Volumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht | |
| Growth | 250,000 | Nächstliegende veröffentlichte Optionen von 4Aufklappen, um alle Optionen und ihre Abrechnungsbedingungen zu vergleichen. Nächstliegendes veröffentlichtes Volumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht | |
| Growth | 500,000 | Nächstliegende veröffentlichte Optionen von 4Aufklappen, um alle Optionen und ihre Abrechnungsbedingungen zu vergleichen. Nächstliegendes veröffentlichtes Volumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht | |
| Growth | 1,000,000 | Nächstliegende veröffentlichte Optionen von 4Aufklappen, um alle Optionen und ihre Abrechnungsbedingungen zu vergleichen. Nächstliegendes veröffentlichtes Volumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht | |
| Growth | 2,500,000 | Nächstliegende veröffentlichte Optionen von 4Aufklappen, um alle Optionen und ihre Abrechnungsbedingungen zu vergleichen. Nächstliegendes veröffentlichtes Volumen À la carte outbound email: $0.10 / 1,000 emails 1,000 emails No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Essentials: $0.16 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Pro: $0.22 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht Nächstliegendes veröffentlichtes Volumen Enterprise: $0.23 per 1,000 emails 1,000 emails Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page. wie veröffentlicht |
Amazon SES: Veröffentlichte Tarife
1,000 emails
No monthly fee; uncapped usage rate, not a monthly allowance; attachment data charged separately.
wie veröffentlicht
1,000 emails
Usage rate for the 0–10M emails/month band, not a monthly allowance. No account fee; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page.
wie veröffentlicht
1,000 emails
Usage rate for the 0–10M emails/month band, not a monthly allowance. $105 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page.
wie veröffentlicht
1,000 emails
Usage rate for the 0–10M emails/month band, not a monthly allowance. $500 per account per region per month; attachment data charged separately. Tiered rates apply marginally; higher-volume rates are on the publisher page.
wie veröffentlicht
How should you compare email costs?
Where are the current Bird and Amazon SES prices?
Switching cost
Low.
Most of the move is deleting code. The AWS SDK, SigV4 signing, and the SNS or SQS pipeline you built to receive events are replaced by a bearer-token call and a signed webhook to your URL. Domain authentication and the suppression list map across directly.
If you run a dedicated IP on SES, plan for a warm-up window on Bird to carry the reputation over. The migration guide covers domain auth, IP warm-up, and event mapping.
Bird vs Amazon SES: common questions
What should I evaluate before moving from Amazon SES?
Does Bird offer an SMTP relay like SES?
How does Bird’s deliverability compare to SES?
Does Bird have native webhooks like the SNS setup on SES?
In die Praxis umsetzen.
Weiter mit der Dokumentation, Anleitungen und Beispielen zu diesem Thema. Die Ressourcen sind auf Englisch.
Where to go next
The migration guide is the one to start with: it maps the API field by field.
Sprechen Sie mit unserem E-Mail-Team
Sehen Sie, wie Bird in Ihren Amazon SES-Workflow passt.
Testen Sie Ihren Absender, Ihre Templates und Zustellevents, bevor Sie Traffic von Amazon SES umleiten. Für eine größere Migration planen Sie den Umstieg mit einem E-Mail-Spezialisten.
Erstellen Sie Ihr Konto und testen Sie Ihre Integration. Ihre Migrationsanfrage enthält den Anbieter, den Sie vergleichen.