Shared contact records built for messaging and automation.
Sync customer identifiers, custom properties, and channel consent so broadcasts, workflows, and support inboxes work from the same profile.
API, Webhook, and CSV Ingestion
Create and update contacts via REST API, CLI, MCP tools, workflow steps, or CSV imports
Live Attribute Updates
Update contact properties mid-workflow or from backend events as customer state changes
Typed Custom Properties
Store strings, numbers, booleans, and dates for segmentation and template personalization
Multi-Channel Identifiers
Link email addresses, E.164 phone numbers, and external application IDs on one profile
Static and Dynamic Audiences
Group contacts into static lists or rule-based segments that evaluate attribute changes
Per-Channel Consent and Suppressions
Track opt-in status, unsubscribes, hard bounces, and SMS STOP replies per channel
Sync contact records from your backend, CSV uploads, and workflows
Bring customer identifiers and custom properties into Bird through the REST API, dashboard CSV imports, CLI commands, or automated workflow steps.
REST API, CLI, MCP, and CSV imports
Create or upsert contact profiles from your application backend using the REST API, upload CSV files with field mapping in the dashboard, or manage contacts from the Bird CLI and MCP server.
In-workflow contact and preference updates
Update contact attributes, static audience memberships, and channel subscription preferences directly inside Automations as customers reply or trigger backend events.
Structure contact attributes and identifiers around your application
Combine standard contact fields like email, phone number, locale, and timezone with custom attributes keyed to your application's user records.
Custom properties for templates and branching
Define custom string, number, boolean, and date attributes on contact records, then reference them in message templates, audience filter rules, and workflow conditions.
Unified identifiers across Email, SMS, and WhatsApp
Associate a customer's external ID, email address, and phone number on one contact profile so transactional notifications, broadcasts, and two-way conversations share context.
Activate contact data in dynamic audiences and personalized sends
Build rule-based segments and personalized multi-channel templates directly from stored contact attributes and channel activity.
Delivery and engagement history per contact
Inspect which broadcasts, transactional alerts, and workflow messages a contact received, along with delivery receipts, opens, clicks, and bounce reasons.
Rule-based dynamic audiences
Filter contacts by custom attributes, locale, channel opt-in status, and audience membership rules that evaluate automatically as contact profiles change.
Protect customer data with regional storage and role-based access
Store contact records in isolated EU and US regional infrastructure with encryption, scoped API keys, and per-channel suppression controls.
Regional EU and US infrastructure
Keep contact records and messaging workloads within dedicated EU and US regional cells with encryption in transit and at rest.
Workspace permissions and suppression enforcement
Control team access with role-based workspace permissions and scoped API keys while enforcing email unsubscribes, hard bounces, and SMS STOP opt-outs per channel.
借助 Flow Builder，我们能够在差异极大的市场中灵活调整并运行相同的流程：从克罗地亚到乌干达，再到哈萨克斯坦。
Luis Grau Granada
快递运营全球负责人
4x
部分国家的合作伙伴入驻速度更快
300%
合作伙伴入驻效率提升
30-80%
合作伙伴入驻成本降低
Trusted by teams running high-volume customer communication.
See how global brands use Bird to manage contacts and personalize messaging.
94.4%
SMS 送达率提升
3.2x
营销活动上线更快
28%
互动率更高
Sync contacts and events from your stack.
Connect REST APIs, webhooks, CSV imports, the Bird CLI, and the MCP server.
Sync contacts via API, CSV, CLI, or MCP
Create, update, and export contact profiles and audience memberships through the REST API, dashboard CSV tools, the Bird CLI, or the MCP server.
One profile across Email, SMS, and WhatsApp
Keep phone numbers, email addresses, custom properties, and channel consent on a shared contact record for broadcasts and workflows.
Enterprise security and compliance controls.
Per-channel suppression enforcement and role-based workspace access.
Per-channel opt-out and suppression lists
Enforce email unsubscribes, hard bounces, spam complaints, and SMS STOP opt-outs per channel so suppressed contacts are skipped automatically.
Audited security and role-based access
Bird is SOC 2 certified with GDPR, CCPA, and HIPAA compliance, plus regional EU and US cells and role-based workspace permissions.