Put your knowledge into the conversation.

Help customers find answers on WhatsApp with Meta business agent in Bird. Give it your website, FAQs and files, shape its replies with instructions, and send it updates from your systems. When a person needs to help, your team can take over in the same thread.

Comece agora Fale com vendas

Explore WhatsApp on Bird

GoldcrestMeta business agent

I like your House Blend, but fancy trying something less intense.09:41

Happy to help! Morning Blend is a gentler option with chocolate and nut notes. How do you usually brew your coffee?AI09:41

French press, with a splash of milk.09:42

For your French press, choose the coarse grind. Morning Blend’s chocolate and nut notes should work nicely with that splash of milk.AI09:42

Mensagem

Business knowledgeCoffee collection & product catalogue

Leitura

Example conversation · Based on your product knowledge

Knowledge & instructions

Start with the answers your team knows by heart.

Give the agent the details it needs to compare your products, from roast levels and flavour notes to which brewing methods suit each coffee. Add your website, write direct questions and answers, or upload supporting files from the Bird dashboard.

Skills let you explain when to use an instruction and what the agent should do. Ask it to find out how a customer brews their coffee and what they usually enjoy, then explain its recommendation using your product details.

Prepare your agent’s knowledge

AgentKnowledge

BusinessGoldcrest

Websites

goldcrest.example/coffee12 crawled pages

Leitura

Questions and answers

How do House Blend and Morning Blend compare?

House Blend is a full-bodied dark roast. Morning Blend is a gentler medium roast with chocolate and nut notes. Both come as whole beans or ground for your brewer.

Files

PDFCoffee product catalogue.pdfUploaded

API notifications

Your systems know. Now your customer does, too.

An order ships. A payment arrives. Send the event to your agent through the API, and it can turn the details into a relevant WhatsApp update, with a link for the customer’s next step.

Your systemAPI notification

POST/v1/whatsapp/agents/notifications

order_shipped

Order 88213 left the warehouse and arrives on Thursday.

Order: 88213
Operadora: ACME Courier
Tracking link: goldcrest.example/orders/88213

GoldcrestMeta business agent

Mensagem

The agent decides whether and how to respond in the conversation. Read the notification back to see whether it acted on your update.

Explore the notifications API

Your audience, your team

Start with a few familiar faces.

Choose an allowlist and invite your team to message the business on WhatsApp. Follow the exchanges in Conversations, check the answers together, and open the agent to everyone when you are ready.

Keep a person in the conversation.

Choose the confirmation the agent sends as it hands the conversation to your team. A teammate can read the exchange and reply in Conversations. Return control to the AI agent when the team’s part is complete.

Explore WhatsApp conversations

Availability

Público

Allowlist onlyStart with your test contacts

Selected

EveryoneOpen up when you’re ready

Enable handoffsLet your team take over

ConversasAssignee: You

10:23

AI agent handed over to your team10:24

AI10:24

You · 10:25

Available for eligible WhatsApp numbers.

Meta determines eligibility by business category, country, account standing and other requirements. Your WhatsApp Business account owner accepts Meta’s Business Agent terms in WhatsApp Manager. A payment method is required before the agent can answer everyone; you can test with an allowlist first.

Read the setup guide and requirements

Meta business agent, explained.

Which WhatsApp numbers can use Meta business agent?

You need a connected WhatsApp number that meets Meta’s eligibility requirements. Eligibility depends on the business category, country, account standing and other requirements. The WhatsApp Business account owner must accept Meta’s Business Agent terms in WhatsApp Manager.

What knowledge can I give the agent?

Add website pages, questions and answers, and uploaded files. You can also save business information, policies and contact details, then add skills that explain when and how the agent should respond. Wait for a website to show Read before the agent uses it.

Can I send the agent updates from my own systems?

Yes. Post a notification through the API with the business number, customer, event name, description and supporting details. The agent decides whether and how to message the customer. Read the notification back to see whether it acted, skipped the update or encountered an error.

What is required before the agent can answer everyone?

Meta requires a payment method on the WhatsApp account before you can select Everyone as the audience. You can test with an allowlist before setting up billing. Review replies and handoffs with your team before widening access.

Can a teammate take over from the agent?

Yes. Enable handoffs in the agent’s settings and choose the wording customers hear. In Conversations, a teammate can select You under Assignee to take control. Selecting AI agent returns control when the team’s part is complete.

Keep building with WhatsApp.

Connect your number, bring your team into the conversation, and choose the right format for the next message.

CoexistenceUse an eligible WhatsApp Business app number with Bird.ConversasRead customer threads, assign a teammate and manage agent handoffs.GruposBring eligible group conversations into your WhatsApp workflow.Numbers & profilesConnect your business number and manage its WhatsApp profile.ModelosPrepare approved messages for eligible customer updates.WhatsApp on BirdExplore messaging, templates and the rest of your WhatsApp toolkit.

Comece com WhatsApp.
Construa em vários canais com a Bird.