Send promotional SMS only to customers who asked for it.

Keep subscriber opt-in records, registered sender IDs, and automatic STOP suppressions connected to every SMS broadcast you run. Prevent accidental texts to opted-out numbers, respect local quiet hours, and maintain a clear audit trail for carriers and regulators.

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Keep sender registration, opt-in consent, and suppressions separate.

Approving a sender with carriers does not grant permission to text a phone number, and adding a contact to an audience should never override a prior STOP reply. Bird separates carrier registration, subscriber consent, and active suppressions so your team can verify each requirement before a broadcast launches.

Approved local senders

Match each destination country with a compliant sender, whether that is a US 10DLC campaign, a verified toll-free number, a dedicated short code, or a registered alphanumeric sender ID.

Documented subscriber opt-in

Store when and how each contact agreed to receive marketing texts on their profile so your consent records stay attached to the phone number across campaigns.

Send-time suppression checks

Evaluate sender suppressions and workspace opt-outs at the moment a broadcast executes so a stale CSV import cannot re-message someone who unsubscribed yesterday.

Handle STOP, HELP, and START replies automatically.

When a recipient replies with a recognized opt-out keyword on a two-way number, Bird immediately records a suppression for that sender and subscriber number so future broadcasts skip them automatically.

Instant STOP suppression

Replying STOP (or localized equivalents in supported markets) adds the recipient to your suppression list right away while still forwarding the inbound webhook event to your app.

Sender vs. workspace scope

Opting out of a specific sender number blocks traffic from that sender, while workspace-level preferences let you manage broader marketing eligibility across your account.

Country-specific keyword rules

Automatic keyword handling and confirmation replies depend on the destination country and sender type. Check local rules and include clear opt-out instructions when sending from one-way alphanumeric IDs.

Run every broadcast through a pre-launch compliance check.

Carriers filter campaigns that text subscribers in the middle of the night, hide the sender's identity, or omit opt-out instructions. Build these checks into your standard campaign review before scheduling a send.

Respect local quiet hours

Schedule promotional sends around the recipient's local time zone and account for carrier throughput so large broadcasts finish before evening quiet hours begin.

Identify your brand and opt-out path

Include your brand name and clear unsubscribe instructions (such as Reply STOP to opt out) in the message body so recipients never have to guess who texted them.

Keep an auditable trail

Link each broadcast record to its target audience, template version, sender ID, and per-recipient delivery status so your team can answer carrier or regulator inquiries quickly.

Encontre o guia operacional para a decisão

Conformidade de remetente e operadoraComplete US 10DLC, toll-free verification, and international sender registrations.Cancelamentos e palavras-chaveSee how STOP, HELP, and START keywords and sender suppressions work in detail.Escolha um remetenteCompare local long codes, verified toll-free numbers, short codes, and alphanumeric sender IDs.

Perguntas sobre conformidade de SMS

O registro de remetente significa que posso enviar mensagens a todos no meu banco de dados?
Não. O registro estabelece elegibilidade para usar um remetente em um programa de destino ou operadora. Permissão do cliente, finalidade da mensagem e opt-outs continuam sendo requisitos separados.
O que a palavra-chave STOP bloqueia?
Uma palavra-chave STOP suportada cria uma supressão para o par remetente-assinante. As preferências de SMS no nível do espaço de trabalho são separadas. Consulte o guia de palavras-chave para cobertura de países e respostas automáticas atuais.
Os destinatários podem responder a um sender ID alfanumérico?
Não. Um nome de remetente alfanumérico não possui caminho de resposta SMS. Escolha um remetente e mecanismo de opt-out adequados ao destino e à campanha.
Usar Bird garante conformidade legal?
Não. Bird fornece controles de registro, supressão e campanha. Sua organização ainda precisa determinar as permissões, o conteúdo e as regras aplicáveis às suas mensagens e mercados.

Continue construindo seu programa de SMS

Marketing por SMSSee how audiences, templates, compliance controls, and broadcasts fit together.SMS APISend transactional OTPs, order alerts, and 100-message batches from your backend.Análise de entregaTrack delivery rates, latency, and carrier error codes by country and mobile network.Biblioteca de recursos de SMSBrowse integration guides, compliance explainers, and the interactive SMS segment calculator.

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