Create audiences that actually convert. AI-powered segmentation that combines behavioral, demographic, and transactional data to build dynamic audience segments that update automatically and drive real business results.
Segmentation that targets precisely.
Build and activate dynamic audiences from any data source — no SQL, no batch jobs, no stale lists.
Build segments using any customer data point
Create precise, dynamic segments using page views, purchases, location data, engagement levels, and any imported or collected customer information for ultra-targeted campaigns.
Comprehensive data point integration
Build segments using multiple data sources including website behavior, purchase history, geographic location, engagement patterns, and custom data from CRM or e-commerce.
Advanced filtering intelligence
Refined filtering capabilities that combine imported data, form submissions, and manually entered information to create highly specific audience segments.
Discover high-value segments automatically
AI analyzes customer interactions and behaviors to identify valuable audience groups dynamically, combining demographic data with behavioral patterns for segments that drive revenue.
AI-powered segment discovery
Machine learning algorithms analyze customer interactions to automatically group customers into segments based on value potential, conversion likelihood, and engagement.
Dynamic behavioral grouping
Segments that update in real-time as customers exhibit new behaviors, ensuring your targeting always reflects current customer interests and lifecycle stages.
"Bird's CDP gave us a single view of the customer for the first time. Segmentation that used to take our data team a week now takes minutes."
Trigger campaigns when segments change
Launch automated responses when customers enter or exit segments, delivering perfectly-timed messages that capture attention when customers are most likely to engage.
Real-time segment triggers
Automatically activate campaigns when customers move between segments, ensuring immediate response to behavioral changes and lifecycle transitions.
Localized segment engagement
Send messages in each customer's locale and timezone based on segment membership, maximizing engagement by reaching customers when they're most likely to respond.
Monitor segment engagement across channels
Track key metrics for each segment including engagement rates and conversion performance to understand how different customer groups respond to your campaigns.
Segment-specific analytics
Detailed performance tracking for each audience segment with metrics that show engagement rates, conversion performance, and direct revenue attribution.
Comparative segment analysis
Compare performance across segments to identify high-value customer groups, optimize targeting strategies, and allocate marketing resources to the best audiences.
Businesses using Bird to turn data into revenue.
See how leading brands use Bird segmentation to drive intelligent marketing.
Connect every data source you use.
Pre-built integrations for your entire tech stack.
Connect instantly, no dev work required
Pre-built connectors for every platform in your stack. Start unifying customer data today, not next quarter.
One customer view across everything
Pull data from every system, create complete customer profiles. Your entire tech stack contributing to intelligent segmentation.
Enterprise data platform built for scale.
Unlimited customer profiles with infrastructure you can trust.
Scale without limits, update in real-time
Process millions of profiles and billions of data points instantly. Segment membership recalculates the moment customer data changes.
Global compliance, enterprise security
SOC 2 Type II certified with GDPR, CCPA, HIPAA compliance. Data residency controls and granular access internationally.
Frequently asked questions
Bird's segments update in real time — sub-second latency for most operations. When a customer makes a purchase, opens an email, or visits a page, their segment membership recalculates immediately. No batch processing, no overnight jobs, no stale lists.
Yes. Bird's visual segment builder uses a drag-and-drop interface where you combine conditions with AND/OR logic. Select from any behavioral event, profile attribute, or computed metric. For advanced use cases, a query editor is also available.
Bird's AI analyzes your historical customer data — purchase patterns, engagement trends, churn signals — to build predictive models. These models score each customer for outcomes like likelihood to purchase, churn risk, and expansion potential. You can use these scores as segment criteria or as personalization inputs.
Yes. Segments built in Bird are available across all channels — email, SMS, WhatsApp, push, web personalization, and advertising platforms. Create a segment once and activate it everywhere without exporting lists or rebuilding audiences in each tool.