Data Analytics

Real-time insights that predict and prove ROI

Integrated analytics that predict customer behavior, monitor campaign performance as it happens, and trace every interaction back to revenue.

Bird's Marketing dashboard featuring real-time insights with graphs and statistics

Analytics built for results.

AI-powered insights that turn marketing data into revenue growth.

Cross-Channel Unification

All metrics in one dashboard

Real-Time Monitoring

Optimize campaigns as they run

Predictive Intelligence

See what converts before testing

Revenue Attribution

Every dollar traced to source

Performance Insights

Key metrics at a glance

Journey Analytics

Track every step to conversion

See all your marketing data in one place

Email, SMS, WhatsApp, social media, and web analytics in one dashboard that shows how your campaigns actually work together.

A bar graph illustrating performance over time with campaign monitoring metrics

Complete channel integration

Monitor performance across WhatsApp, email, SMS, social campaigns and web interactions within a single platform that connects every customer touchpoint.

Bird's Marketing dashboard with analytics metrics showing email delivery and messaging funnel

Integrated ROI tracking

Combine metrics from all marketing channels to track which interactions truly generate revenue. See how campaigns work together, not just individual channel performance.

Monitor and optimize campaigns in real-time

Track campaign results, deliverability and customer engagement in real-time. Identify optimization opportunities immediately instead of waiting for post-campaign reports.

Live performance monitoring metrics including delivery status, bounce rate, and click-through rates

Live performance monitoring

Track delivery status, open rates, and click rates in real-time as your campaigns reach customers. Spot trends and adjust strategy before results are final.

Dashboard depicting analytics data highlighting delivery rate alongside open rate metrics

Instant optimization alerts

Comprehensive dashboards surface key performance details so you can act on opportunities the moment they appear, not days after a campaign ends.

Predict customer behavior before it happens

AI analyzes purchase history, engagement patterns and behavioral signals to predict when customers will repurchase and what they're most likely to buy.

Customer behavior analysis with metrics such as average order value and recent purchases

Customer behavior analysis

Use full funnel history and engagement signals to understand what drives each customer's decisions. Anticipate needs and deliver the right message at the right time.

Various metrics including average order value, last login, engagement score, and recent activity

Dynamic audience insights

Create audience segments using purchase data, browsing behavior, and engagement patterns that update automatically as customer preferences evolve.

Connect every interaction to revenue

See exactly how each channel, campaign and journey step contributes to your bottom line with attribution that tracks customers from first touch to final purchase.

Timeline illustrating a customer journey in conversion tracking from first interaction to purchase

Full conversion tracking

Track every phase of the customer journey from first impression to final purchase. Understand which touchpoints drive conversions and which need optimization.

Journey from online shopping cart addition to revenue attribution showing campaign impact

Journey-specific revenue attribution

Connect customer interactions directly to revenue outcomes. See which journeys, channels, and messages generate the highest return on investment.

A person walks briskly past a vibrant flower stall filled with an array of colorful blooms and potted plants.
With Bird we are able to adapt and run the same process through very heterogeneous markets: from Croatia to Uganda or Kazakhstan.

Luis Grau Granada

Global Head of Courier Operations

4x

Faster partner onboarding for some countries

300%

Efficiency in partner onboarding capacity

+11,1%

Increase in sales

Trusted by companies that depend on their data.

See how leading brands use Bird CDP to drive intelligent marketing.

94.4%

SMS deliverability improved

3.2x

Faster campaign launches

28%

Higher engagement rate

Connect every data source you use.

Pre-built integrations for your entire tech stack.

Popular integrations including HubSpot, Salesforce, Meta, AWS, Shopify, Snowflake, and LinkedIn.

Connect instantly, no dev work required

Pre-built connectors for every platform in your stack. Start unifying customer data today, not next quarter.

One customer view across everything

Pull data from every system, create complete customer profiles. Your entire tech stack contributing to intelligent marketing.

Enterprise data platform built for scale.

Unlimited customer profiles with infrastructure you can trust.

SOC 2 Type II
GDPR
CCPA
HIPAA

Scale without limits, update in real-time

Process millions of profiles and billions of data points instantly. Customer data syncs across all systems the moment it changes.

Global compliance, enterprise security

SOC 2 Type II certified with GDPR, CCPA, HIPAA compliance. Data residency controls and granular access internationally.

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