Message templates
High-converting campaigns with Marketing templates
Create message templates that adapt to each channel. Create rich, interactive content with buttons, videos, locations, and more.

Achieve your marketing goals with Marketing templates
Reach, engage and convert
Personalize with 100+ attributes
Enrich your messages with customer data, and pull in dynamic content like products from your e-commerce store.
Engage with rich content
Guide two-way conversations with buttons and dynamic content by sharing catalogues, locations, and quick reply buttons.
Scale to any language
Set a default language for your message, and add as many translations as you need for Global sending.
Sync your data to power dynamic marketing templates
Integrate customer data seamlessly into your marketing templates. Pull dynamic content from your e-commerce store for personalized, relevant marketing messages.

Power templates with your customer data
Pull dynamic content from your e-commerce store for personalized, relevant marketing messages that adapt to every customer.

Tailor marketing templates for any audience segment
Create template variations for specific segments and journey stages. Set up rules to automatically select the right template based on customer attributes.
Integrate marketing templates into automated customer journeys
Seamlessly incorporate marketing templates into your multi-step customer journeys. Ensure consistent, on-brand messaging at every stage of the marketing funnel.

On-brand messaging at every stage
Incorporate marketing templates into your multi-step customer journeys for consistent, on-brand messaging across the entire marketing funnel.
Marketing templates features.
Tools to create marketing messages that convert.
Email message templates
Choose from a library of pre-built, conversion-optimized templates, or import your own.
Email Studio
Use the drag-and-drop design studio to build beautiful, on-brand, templates with ease.
Email audience segmentation
Create targeted lists using AI or advanced filtering to create targeted campaigns that convert.
Email chatbots
Build and deploy intelligent chatbots to answer questions and recommend products all through email.
Email routing
Bird automatically optimizes email streams to ensure the best chance of reaching the inbox.
Vertically integrated Delivery infrastructure
Bird owns the entire infrastructure, from messaging to global carrier, meaning better deliverability and deeper engagement metrics than any other provider.
Set up Templates across any channel.
With a few clicks add Email, SMS, WhatsApp, RCS, Push, In-App, Ads and more.

Every channel, one template
Add Email, SMS, WhatsApp, RCS, Push, Instagram, Voice, and more — all from a single template setup.
40+ channels and integrations
Connect the channels your customers already use and reach them wherever they are.
Compliance.
Protecting you and your customers.
Enterprise-grade security
SOC 2 Type II certified with GDPR, CCPA, and HIPAA compliance built in.
Data residency you control
Granular access controls and data residency options keep you and your customers protected.

If my team is running a critical, time-sensitive campaign and needs to send millions of emails in a short period of time, I know Bird can handle it.
Tammi St. Angelo
Global Marketing Automation and Email Strategy
4x
Productivity in first 90 days
100+
Marketers building email
10+
Languages
Leading brands trust Bird to drive their success.
How businesses around the globe are using Bird's Marketing.
94.4%
SMS deliverability improved
3.2x
Faster campaign launches
28%
Higher engagement rate
Pricing
One omnichannel marketing tool, lower costs, scale effortlessly.
Frequently asked questions.
Everything you need to know