Daily Share Divestment of shares in CM.com

Bird

12 Nov 2025

Press release

1 min read

PRESS RELEASE - 12 NOVEMBER 2025

This is a press release by Bird Holding B.V. (Bird), pursuant to the provisions of Section 5, paragraphs 4 and 5 of the Netherlands Decree in Public Takeover Bids (Besluit openbare biedingen Wft) (the Decree) in connection with the announced, public offer by Bird for all the issued and outstanding ordinary shares in the capital of CM.com N.V. (the Offer). This announcement does not constitute an offer, or any solicitation of any offer, to buy or subscribe for any securities in CM.com N.V. (CM.com). Any offer will be made only by means of an offer memorandum (the Offer Memorandum) approved by the Dutch Authority for the Financial Markets (Autoriteit Financiële Markten, the AFM). This announcement is not for release, publication or distribution, in whole or in part, in or into, directly or indirectly, any jurisdiction in which such release, publication or distribution would be unlawful.

Divestment of shares in CM.com

Amsterdam, the Netherlands, 12 November 2025, Bird - Reference is made to the press release by Bird dated 5 November 2025 in respect of the Offer to be made by Bird at an offer price of EUR 5.16 in cash per share (cum dividend) (the Offer Price).

Bird and its affiliates conducted transactions in ordinary shares in the capital of CM.com (Shares) and/or securities that are convertible into, exchangeable for or exercisable for Shares, the details of which are stated below.


Date

Transaction type

Total number shares

Type of shares

Volume weighted average price

12 November 2025

Sale

172,977

ordinary shares

EUR 5.192


Today Bird and its affiliates divested a total of 172,977 Shares, representing 0.52% of the issued and outstanding Shares. Following this divestment, Bird and its affiliates hold 1,671,255 Shares, representing approximately 5.04% of the issued and outstanding Shares.

Other

To the extent permissible under applicable law or regulation, Bird and its affiliates may from time to time after the date hereof, and other than pursuant to the intended offer, directly or indirectly purchase, or arrange to purchase, shares in the capital of CM.com, that are the subject of the Offer. To the extent information about such purchases or arrangements to purchase is made public in the Netherlands, such information will be disclosed by means of a press release to inform shareholders of such information, which will be made available on the website of Bird. In addition, financial advisors to Bird may also engage in ordinary course trading activities in securities of CM.com, which may include purchases or arrangements to purchase such securities.

To the extent permissible under applicable law or regulation, Bird and its affiliates may from time to time after the date hereof, and other than pursuant to the intended offer, directly or indirectly purchase, or arrange to purchase, shares in the capital of CM.com, that are the subject of the Offer. To the extent information about such purchases or arrangements to purchase is made public in the Netherlands, such information will be disclosed by means of a press release to inform shareholders of such information, which will be made available on the website of Bird. In addition, financial advisors to Bird may also engage in ordinary course trading activities in securities of CM.com, which may include purchases or arrangements to purchase such securities.

To the extent permissible under applicable law or regulation, Bird and its affiliates may from time to time after the date hereof, and other than pursuant to the intended offer, directly or indirectly purchase, or arrange to purchase, shares in the capital of CM.com, that are the subject of the Offer. To the extent information about such purchases or arrangements to purchase is made public in the Netherlands, such information will be disclosed by means of a press release to inform shareholders of such information, which will be made available on the website of Bird. In addition, financial advisors to Bird may also engage in ordinary course trading activities in securities of CM.com, which may include purchases or arrangements to purchase such securities.

Press enquiries

Any press enquiries can be made through press@bird.com.

About Bird

Bird is a leading global software company that provides a platform that unifies customer data, automates personalized campaigns, and delivers AI-powered customer lifecycle management that drives real revenue growth. Built on our proprietary global infrastructure, Bird serves approximately 50,000 customers worldwide, and processes nearly 500 billion messages annually across email, SMS, WhatsApp, voice, and other channels. The company is headquartered in Amsterdam, the Netherlands.

General restrictions

The information in this press release is not intended to be complete. This press release is for information purposes only and does not constitute an offer or an invitation to acquire or dispose of any securities or investment advice or an inducement to enter into investment activity. This press release does not constitute an offer to sell or issue or the solicitation of an offer to buy or acquire the securities of the Company in any jurisdiction. The distribution of this press release may, in some countries, be restricted by law or regulation. Accordingly, persons who come into possession of this document should inform themselves of and observe these restrictions. To the fullest extent permitted by applicable law, Bird disclaims any responsibility or liability for the violation of any such restrictions by any person. Any failure to comply with these restrictions may constitute a violation of the securities laws of that jurisdiction. Neither Bird nor any of its advisors assume any responsibility for any violation by any person of any of these restrictions. Actual or potential investors in any doubt as to their position should consult an appropriate professional advisor without delay.

Forward-looking statements

This press release may include "forward-looking statements" and language that indicates trends, such as "expected" and "intends". Although Bird believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. The forward-looking statements are based on the current expectations of the management of Bird, are subject to uncertainty and to changes in circumstances, and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in such forward-looking statements. In addition, these statements are based on assumptions that are subject to change. Forward-looking statements included herein are made as of the date hereof, and Bird undertakes no obligation to update publicly such statements to reflect subsequent events or circumstances.

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© 2025 Bird