Send promotional SMS only to customers who asked for it.

Keep subscriber opt-in records, registered sender IDs, and automatic STOP suppressions connected to every SMS broadcast you run. Prevent accidental texts to opted-out numbers, respect local quiet hours, and maintain a clear audit trail for carriers and regulators.

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Keep sender registration, opt-in consent, and suppressions separate.

Approving a sender with carriers does not grant permission to text a phone number, and adding a contact to an audience should never override a prior STOP reply. Bird separates carrier registration, subscriber consent, and active suppressions so your team can verify each requirement before a broadcast launches.

Approved local senders

Match each destination country with a compliant sender, whether that is a US 10DLC campaign, a verified toll-free number, a dedicated short code, or a registered alphanumeric sender ID.

Documented subscriber opt-in

Store when and how each contact agreed to receive marketing texts on their profile so your consent records stay attached to the phone number across campaigns.

Send-time suppression checks

Evaluate sender suppressions and workspace opt-outs at the moment a broadcast executes so a stale CSV import cannot re-message someone who unsubscribed yesterday.

Handle STOP, HELP, and START replies automatically.

When a recipient replies with a recognized opt-out keyword on a two-way number, Bird immediately records a suppression for that sender and subscriber number so future broadcasts skip them automatically.

Instant STOP suppression

Replying STOP (or localized equivalents in supported markets) adds the recipient to your suppression list right away while still forwarding the inbound webhook event to your app.

Sender vs. workspace scope

Opting out of a specific sender number blocks traffic from that sender, while workspace-level preferences let you manage broader marketing eligibility across your account.

Country-specific keyword rules

Automatic keyword handling and confirmation replies depend on the destination country and sender type. Check local rules and include clear opt-out instructions when sending from one-way alphanumeric IDs.

Run every broadcast through a pre-launch compliance check.

Carriers filter campaigns that text subscribers in the middle of the night, hide the sender's identity, or omit opt-out instructions. Build these checks into your standard campaign review before scheduling a send.

Respect local quiet hours

Schedule promotional sends around the recipient's local time zone and account for carrier throughput so large broadcasts finish before evening quiet hours begin.

Identify your brand and opt-out path

Include your brand name and clear unsubscribe instructions (such as Reply STOP to opt out) in the message body so recipients never have to guess who texted them.

Keep an auditable trail

Link each broadcast record to its target audience, template version, sender ID, and per-recipient delivery status so your team can answer carrier or regulator inquiries quickly.

Encuentra la guía operativa para la decisión

Cumplimiento del remitente y el operadorComplete US 10DLC, toll-free verification, and international sender registrations.Bajas y palabras claveSee how STOP, HELP, and START keywords and sender suppressions work in detail.Elige un remitenteCompare local long codes, verified toll-free numbers, short codes, and alphanumeric sender IDs.

Preguntas sobre el cumplimiento de SMS

¿El registro de remitente significa que puedo enviar mensajes a todos en mi base de datos?
No. El registro establece la elegibilidad para usar un remitente en un programa de destino u operador. El permiso del cliente, el propósito del mensaje y las cancelaciones de suscripción siguen siendo requisitos separados.
¿Qué bloquea una palabra clave STOP?
Una palabra clave STOP compatible crea una supresión para el par remitente-suscriptor. Las preferencias de SMS a nivel del espacio de trabajo son independientes. Consulta la guía de palabras clave para la cobertura actual por país y las respuestas automáticas.
¿Los destinatarios pueden responder a un ID de remitente alfanumérico?
No. Un nombre de remitente alfanumérico no tiene ruta de respuesta SMS. Elige un remitente y un mecanismo de cancelación de suscripción apropiados para el destino y la campaña.
¿Usar Bird garantiza el cumplimiento legal?
No. Bird proporciona controles de registro, supresión y campañas. Tu organización aún necesita determinar los permisos, el contenido y las reglas que aplican a sus mensajes y mercados.

Sigue construyendo tu programa de SMS

Marketing por SMSSee how audiences, templates, compliance controls, and broadcasts fit together.SMS APISend transactional OTPs, order alerts, and 100-message batches from your backend.Analíticas de entregaTrack delivery rates, latency, and carrier error codes by country and mobile network.Biblioteca de recursos de SMSBrowse integration guides, compliance explainers, and the interactive SMS segment calculator.

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