How Binance increased email volume 2.5x while maintaining engagement

Scale without sacrificing deliverability.

The Challenge

The Solution

Gradual volume scaling

Bird's AI warming agent ramped volume intelligently, preserving sender reputation.

Reputation monitoring

Real-time inbox placement tracking across Gmail, Outlook, and Yahoo.

Content optimization

AI-powered subject line and content testing across segments.

The Results

2.5x email volume

Successfully scaled marketing email volume without deliverability degradation.

Maintained engagement

Open and click rates held steady despite the volume increase.

Bird allowed us to scale our email program aggressively without the deliverability problems we experienced with other providers.

Binance