Set a maximum price for WhatsApp marketing messages

You can now set the maximum Meta may charge for each delivered WhatsApp marketing message. Compare estimated cost and reach at different prices, then choose a cap for each template language and add country overrides for the markets you send to.

In the template editor, open Pricing and enable Use maximum price. Enter your cap per 1,000 deliveries in the displayed business-account currency, or select a price on the graph. Save and submit the draft to request the pricing change.

Set up maximum pricing.