Changelog
Lanzado recientemente.
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feature
Meta Ads update: Lead sync and expanded ad workflow actions
Our latest update enhances the Meta Ads connector with automated lead syncing and a full set of ad-level workflow actions, making it easier to manage audiences, capture leads, and send conversion events directly from Bird.
Read the full Meta Ads integration article.
New features
Lead sync to Bird Contact Lists:
Sync leads from Meta Ads lead forms directly into Bird contact lists by adding your Form ID and selecting a destination list.
Segment-to-audience syncing:
Send any Bird Segment to Meta as a Custom Audience. Clone flows to quickly sync multiple segments to different audiences.
Expanded workflow actions:
Access new actions inside Flows, including the ability to:
- Fetch ad accounts, campaigns, adsets, ads, and leads
- Retrieve form leads
- Populate campaign information
- Create, list, add to, or remove from Custom Audiences
Send Ad Events via Conversions API:
Send messaging-related conversion events from WhatsApp, Messenger, or Instagram, including:
- Purchase
- LeadSubmitted
- InitiateCheckout
- AddToCart
- ViewContent
- OrderCreated
- OrderShipped
Channel-specific user data support:
Provide required user data fields for each channel—such as WABA IDs, page-scoped IDs, and Instagram session IDs—directly within the Send Ad Event step.
Automation-ready:
Trigger journeys when leads are added to lists or when contact attributes update, enabling automated follow-ups for imported Meta leads.
feature
Bird Journeys update: A/B testing for message optimization
Our latest update introduces A/B testing capabilities within Journeys, enabling you to test message variations and automatically deliver the best-performing content to your audience.
The system uses AI-powered optimization to shift traffic toward winning variations in real time.
Read the full A/B testing article.
New features
- Multiple message variations: Create up to 8 variations (A, B, C, etc.) within a Send Message step to test different subject lines, content, or CTAs
- AI-powered optimization: Automatically shifts traffic to better-performing variations in real time based on your chosen winning metric
- Customizable winning metrics: Choose from open rate, click rate, or conversion rate as your winning metric, with automatic winner determination when statistical significance is reached
- Manual controls: End tests early, manually select a winner, or set custom time duration limits (default: 365 days)
- Detailed reporting: View performance metrics, traffic distribution changes over time, and winner determination in the A/B Test tab on the Journey Report page
feature
Bird Platform update: redesigned phone number and sender management
We've rebuilt the longcodes, short codes, alphanumerics, and TFNs pages to make managing your phone numbers and senders simpler and more actionable.
New features
- Channel-focused tabs: The interface is now split into 1 to 3 tabs for SMS, Voice and WhatsApp respectively (depending on the type of number) that focus on your use case
- Clear diagnostics: All issues can now be addressed from a single page with clear diagnostics on the actions required to fix problems with a phone number or sender
- Destination-specific requirements: Subscriptions, compliance requirements and warnings are now linked directly to individual destinations, so you'll always know what needs to be done for a particular country
improvement
Bird Settings update: improved Connectivity section with unified sender management
We've improved how you manage your communication channels by reorganizing the Connectivity menu and creating a unified view for all your senders. These changes make it easier to find and manage your phone numbers, short codes, and sender IDs in one place.
Improvements
- Reorganized Connectivity menu: Senders & Numbers and 10DLC Compliance moved under the Connectivity section for better logical organization
- Streamlined navigation: Related connectivity features now grouped together for faster access
feature
Bird Marketing launch: Landing Pages now available
We're excited to announce the launch of Landing Pages in Bird! You can now create high-converting web pages directly within the platform without any coding or external tools. This powerful new addition helps you capture leads, promote offers, and engage customers more effectively.
Getting started
New features
- Drag-and-drop page builder: Build professional landing pages fast with our intuitive visual editor - no technical skills required
- Custom domain publishing: Launch your pages on your own branded domains for a seamless customer experience
- Built-in form integration: Connect your Bird sign-up forms directly to landing pages to capture leads and grow your contact database
- Automatic contact tracking: Track page visits on individual contact profiles to see who's engaging with your content