Think email deliverability is an obscure concern? Think again: Globally, email deliverability rates, the rate at which emails actually arrive at their intended inboxes, is woefully low. ReturnPath found that nearly 25% of commercial emails never make it to their destinations, an alarming percentage that increased quite a bit in the second half of 2011. MarketingCharts tells the whole story.
1 out of 4 Commercial Emails Just Not Getting Through
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