Launch targeted SMS broadcasts to your opted-in audiences.

Send flash sales, restock alerts, event reminders, and product announcements to stored audiences from the dashboard, REST API, or Bird MCP. Preview personalized text and segment counts before launch, automatically skip opted-out or invalid numbers, and track carrier delivery for every recipient.

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Onderdeel van het Bird SMS-platform

Filter out opted-out and invalid numbers before you pay to send.

An imported contact list often contains missing phone numbers, duplicate entries, or subscribers who previously replied STOP. Bird checks recipient eligibility before dispatching your broadcast so you only send and pay for deliverable, opted-in contacts.

Personalize from contact profiles

Merge customer names, loyalty tiers, local store locations, or appointment times directly from stored contact properties into each recipient's text.

Automatic opt-out and suppression checks

Separate audience membership from marketing consent. Bird automatically excludes numbers on your sender suppression list or workspace opt-out records when the broadcast runs.

Point-in-time audience resolution

Schedule a campaign days in advance knowing Bird resolves the final audience at send time, capturing newly added members and respecting last-minute unsubscribes.

Draft, schedule, and monitor broadcasts from the dashboard, API, or Bird MCP.

Marketing teams can compose and schedule SMS broadcasts visually in the dashboard while engineers and AI agents trigger or inspect the exact same campaign records over the REST API, CLI, or Bird MCP.

Preview with real contact data

Select your target audience, registered sender, and message template, then preview how longer customer names or missing fields affect character and segment counts.

Schedule around recipient time zones

Send immediately or schedule for a specific launch window. Bird queues and paces outbound messages automatically to match your sender type's approved carrier throughput.

Track live progress or cancel queued sends

Watch queued, sent, delivered, and failed counts update in real time. If plans change, cancel a scheduled broadcast or halt remaining queued messages before they are handed to carriers.

Choose the right sending path for alerts, broadcasts, and multi-step journeys.

Different SMS workloads need different API primitives. Use single or batch sends for application-triggered receipts, broadcasts for audience-wide announcements, and automated workflows when follow-ups depend on customer replies or delays.

Transactional and batch alerts

Call the single-send API or group up to 100 individualized messages in one batch request when your backend reacts to checkouts, logins, or shipping updates.

Scheduled audience broadcasts

Run a broadcast when you want to send a promotion, seasonal drop, or service announcement to thousands of audience members with unified progress reporting.

Multi-step automated journeys

Trigger an automation workflow when a message needs to wait for a delay, branch on an inbound reply, or follow up across SMS, email, and WhatsApp.

Van concept tot aflevering

Catch costly mistakes before a broadcast goes live.

Reviewing your target audience, rendered message copy, registered sender, and scheduled send window on a single screen prevents accidental multi-segment charges and carrier filtering.

Bekijk toestemming en verzendregels

01 · Voorbereiden

Who will actually receive this text?

Select your target audience and inspect how many contacts have valid phone numbers and active consent after suppressions and duplicate numbers are filtered out.

02 · Beoordelen

Does the personalized text fit in one segment?

Preview the rendered message across sample contacts to verify fallback values, branded links, STOP opt-out instructions, and GSM-7 versus Unicode segment counts.

03 · Versturen

Is your sender approved for the destination country?

Pick a registered 10DLC number, verified toll-free number, short code, or alphanumeric sender ID, and schedule delivery inside allowed local sending hours.

04 · Leren

Which messages reached the handset?

Monitor carrier acceptance and handset delivery receipts as they settle, and inspect specific carrier error codes if any messages are rejected or undeliverable.

Bouw de campagne rond de klant

KlantgegevensSync customer profiles, phone numbers, custom attributes, and opt-in preferences into reusable audiences.SMS-contentDraft reusable SMS templates with contact personalization, fallback values, and live segment previews.WorkflowautomatiseringChain SMS sends with delays, webhook triggers, and multichannel follow-ups in automated journeys.

Vragen over SMS-campagnes

Wat is het verschil tussen een batch en een broadcast?
Een batch bevat maximaal 100 onafhankelijke SMS-berichten. Een broadcast richt zich op een doelgroep met gedeelde inhoud en beheert voorbereiding, planning, voortgang en ontvangersresultaten.
Wanneer wordt een geplande doelgroep opgelost?
Het lidmaatschap wordt opgelost wanneer de geplande verzending start. Een persoon die daarvóór wordt toegevoegd of verwijderd, kan de doelgroep van die verzending wijzigen. Bekijk de resulterende ontvangersnapshot bij het onderzoeken van de campagne.
Kan ik een campagne annuleren nadat de verzending is gestart?
Annulering stopt werk dat nog niet is ingediend. Berichten die al aan een carrier zijn overgedragen, kunnen niet worden teruggehaald. Bekijk daarom de ontvangersresultaten nadat de annulering is afgerond.
Hoe meet ik campagneprestaties?
Begin met afleveraantallen en fouten. Gebruik apart geconfigureerde antwoord-, klik- en conversiesignalen om de actie te meten die de campagne moest opleveren. Standaard SMS produceert geen open-gebeurtenis.

Bouw verder aan je SMS-programma

SMS-marketingSee how audiences, templates, compliance controls, and broadcasts fit together.SMS APISend transactional OTPs, order alerts, and 100-message batches from your backend.AfleveranalysesTrack delivery rates, latency, and carrier error codes by country and mobile network.SMS-bronnenbibliotheekBrowse integration guides, compliance explainers, and the interactive SMS segment calculator.

Schaal op zonder
controle te verliezen.

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