Launch a useful WhatsApp campaign

Prepare an eligible audience, approved message, response handling and measurable business outcome.

A connected sender, an approved marketing template, an audience with the required permission, and a team or workflow that can handle responses.

Choose a business result such as an order, a booking or a qualified enquiry. Define the eligible audience using current preferences and relevant customer context. Record the segment logic and suppression rules, and review permission again close to the send.

Select the approved language and fill every parameter with a useful value. Review the image, body and action together with the destination. Confirm the offer, availability and follow-up are consistent. A campaign sends individual conversations; it does not create a shared group.

Check the sender’s quality, limits and the account’s Marketing Messages API onboarding. Follow the current market and recipient rules. The marketing template guidance explains onboarding and supported optimizations; an eligible account is not the same as an onboarded one.

Send a controlled example to an eligible recipient, complete the next action and inspect the resulting conversation. Rehearse an unexpected reply, unavailable product and request for a person. Assign the campaign’s incoming questions before expanding traffic.

Join campaign identity to replies and confirmed business events. Reconcile Bird and applicable Meta charges against billing records. Compare delivery, reads, qualified actions and value separately, with a defined observation window.

If a message is refused, inspect the recorded category, language, sender and provider error. Do not retry a suppressed or ineligible recipient as though it were a transport failure. If replies arrive without useful context, inspect the supported identifiers and the application state used to continue the task.