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WhatsApp Metrics dashboard launches, with delivery rate, failure rate, and spend

feature

The WhatsApp Metrics page is out of "coming soon" and live in the dashboard at WhatsApp → Metrics. It's the aggregate view of your channel that the per-message message log can't give you: delivery rate and failure rate measured against fixed thresholds (95% and 5%), accepted volume, and cost, over the last 24 hours, 7, 30, or 90 days.

Below the summary tiles:

  • A delivery-over-time chart of accepted, delivered, and failed volume, to spot spikes and bad sends.
  • A failure-rate trend line plus a histogram of failures by Bird-normalized error code.
  • Delivery latency, Bird's own processing time from accepting a message to handing it to the WhatsApp network, at p50/p95/p99.
  • Breakdowns by sending number, template category, and tag, each with its own Healthy/Watching/Throttled status.

Alongside it, WhatsApp's rate limits now have their own reference page: a dedicated whatsapp_send group (10/min base) for sending, kept separate from the shared list/read/write management limits so send quota is never eaten by management traffic.

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