How Airwallex supercharged global SMS deliverability with Bird

From compliance headaches to 30-country expansion in 2 months.

The Challenge

The Solution

Automated compliance

Bird handles regulatory requirements for each country, reducing onboarding from a month to 7 days.

Reliable SMS infrastructure

Direct carrier connections with automatic failover ensure 2FA codes arrive within seconds.

Proactive support

Bird's team worked directly with Airwallex engineering to handle technical requirements and implement features rapidly.

Streamlined onboarding

Bird takes care of most country-specific registration processes, replacing lengthy forms.

The Results

94.4% SMS deliverability

Up from 89.6% — a 5.4 percentage point improvement in their core KPI.

30 countries in 2 months

Dramatic decrease in time-to-market for new regions.

7-day onboarding

Reduced from over a month per country.

Exploring automation

Now using Bird Flows to automate internal and customer-facing processes.

We knew that we wanted to build horizontally, to go into as many regions and countries as possible. Bird helped us a lot with onboarding — they take care of most of the process for us.

Airwallex