PagerDuty: Enabling real-time notifications at scale using Bird
Customer Story
·
May 3, 2021
Key Takeaways
PagerDuty is a digital operations management platform used by companies of all sizes to detect, manage and respond to incidents in real time.
When technical issues occur — like server downtime or misconfigurations — responders must be notified instantly to minimize impact.
PagerDuty routes alerts to the correct on-call team members using predefined escalation policies.
With a global customer base, PagerDuty must deliver mission-critical notifications anywhere in the world, regardless of location or telecom complexity.
PagerDuty chose Bird to strengthen its alerting infrastructure with highly reliable global Voice routing.
Bird optimizes carrier routes for difficult regions, improving delivery rates for urgent notifications.
Using Bird’s Voice connectivity enables globally reliable caller ID, significantly increasing the likelihood that critical calls are answered.
Bird’s Numbers API and supernetwork provide PagerDuty with direct access to 220+ telcos and cost-effective local numbers worldwide.
Together, PagerDuty and Bird ensure alerts are delivered quickly, consistently and at scale.
The partnership supports PagerDuty’s core mission: reducing downtime and helping businesses maintain uninterrupted digital services.
Reliability and trust are paramount for PagerDuty — and Bird’s telecommunications infrastructure helps reinforce that trust.
Through this integration, PagerDuty can confidently support customers across continents with dependable real-time alerting.
Q&A Highlights
What does PagerDuty do?
PagerDuty provides real-time digital operations management, helping teams detect and respond to incidents instantly.
Why is real-time alerting so critical?
Because delays in notifying the right responders can prolong outages, impact customers and cause significant business harm.
How does PagerDuty ensure alerts reach the correct people?
By using predefined escalation policies that route incidents directly to the appropriate on-call responders.
What challenge does PagerDuty face with global customers?
They must deliver notifications reliably to users in any country, including regions with complex telecom infrastructure.
Why did PagerDuty choose Bird as a telecommunications partner?
For Bird’s optimized carrier routing and reliability, especially in hard-to-reach areas.
How does Bird support PagerDuty’s voice notifications?
Bird provides global Voice connectivity, ensuring calls are delivered consistently with functional caller ID.
Why is caller ID important for PagerDuty alerts?
Recognizable caller IDs significantly increase the likelihood that urgent calls are answered immediately.
What telecom infrastructure does Bird provide?
A supernetwork with access to 220+ telcos worldwide and programmable local numbers via the Numbers API.
How does this integration help PagerDuty scale?
It ensures dependable alert delivery for customers worldwide, even as volume grows.
What business benefits do customers get from this partnership?
Reduced downtime, quicker incident resolution and more reliable digital service availability.
How does Bird strengthen PagerDuty’s operational reliability?
By providing stable telecom routing and ensuring urgent notifications are not delayed or dropped.
What core value does this partnership reinforce for PagerDuty?
Trust — ensuring they can deliver critical notifications globally, every time.
Getting the right information to the right people at the right time
PagerDuty is a digital operations management platform that helps companies of all sizes proactively manage their digital ecosystem through monitoring and alerts — enabling immediate action when every second matters — especially when delivering alerts globally, at scale.
Alerts and notifications used to be complex and spotty, but PagerDuty works to make them reliable and accessible. Its cloud-based services integrate with virtually any software-enabled system so that the moment something goes wrong, the customer is alerted.
Successfully alerting teams no matter where they are
When there’s an incident — a misconfiguration, a server down, or any technical problem that may cause issues — the right team or individual needs to know as soon as possible, to minimize potential impact on their users. With PagerDuty’s platform, incidents are sent to the right on-call responders using predefined escalation policies to enable faster responses.
PagerDuty alerting requirements at global scale
Alert requirement | Why it matters |
|---|---|
Immediate delivery | Incidents must be addressed before impact escalates |
Correct recipient routing | Alerts must reach the right on-call responder |
Global reach | Customers operate across countries and regions |
Carrier reliability | Some regions are hard to reach with standard routes |
Escalation handling | Missed alerts must automatically trigger backups |
But with customers worldwide, PagerDuty must deliver these notifications wherever its customers are located.
“We choose Bird for its carrier route optimizations, enabling us to reach our customers more reliably in hard-to-reach areas of the world.”
— Katherine ChengLi, Software Engineer at PagerDuty
Powering global alert delivery with telecom infrastructure
PagerDuty uses Bird’s Voice connectivity to ensure its crucial services function wherever customers require it. Bird enables reliable caller ID globally — even while delivering calls in distant countries — to increase the likelihood business-critical notifications being answered.
For PagerDuty, using Bird’s supernetwork and numbers API provides direct access to over 220 global telcos and cost-effective, local numbers where needed.
Ensuring reliable alerts at scale
PagerDuty makes alerting dependable, simple and accessible, so that its customers can keep their digital services up and running properly. Pairing this with Bird’s telecom infrastructure, PagerDuty’s platform helps to reduce downtime and outages for its customers around the globe.
At global scale, reliability is not a feature — it’s a requirement.
How Bird strengthens PagerDuty’s alert delivery
Capability | Benefit to PagerDuty |
|---|---|
Global Voice connectivity | Reliable alert calls worldwide |
Carrier route optimization | Higher delivery rates in hard-to-reach regions |
Reliable caller ID | Increases likelihood alerts are answered |
Numbers API | Access to local numbers where needed |
220+ telco connections | Scale without regional telecom complexity |
Telecom supernetwork | Consistent performance at global scale |
“Our business is built on trust — customers rely on us to deliver business-critical notifications worldwide, which is why having a solid telecommunications partner is so important.”
— Leeor Engel, Senior Engineering Manager at PagerDuty
