Automatisieren

Trigger multi-step campaigns across Email, SMS, and WhatsApp

Start visual workflows in Bird when your backend posts a webhook, a customer replies to a message, or a recurring schedule runs. Wait on delivery receipts or application events, branch on contact attributes, and enforce per-channel opt-outs automatically.

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Run event-triggered workflows and scheduled broadcasts from one workspace

Share contacts, audiences, templates, and suppression rules across Email, SMS, and WhatsApp.

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Integrationen

Trigger workflows from webhooks, APIs, and connected apps

Start or resume workflow runs when your commerce backend, billing service, or CRM sends a JSON webhook, or sync contact records and custom attributes in batches of up to 1,000 via the REST API and CLI.

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Audiences

Group contacts into reusable audiences with typed custom properties

Import up to 50,000 contacts via CSV or sync records by API with up to 200 string, number, boolean, or datetime properties. Add or remove contacts from audiences automatically as workflow steps run.

Automatisierungen entdecken

Pause runs until messages are read or customers complete an action

Use Wait for event and Wait for application event steps to hold a workflow until an earlier message is delivered or read, or until your backend confirms a purchase or booking, before branching to a follow-up channel.

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Vorlagen

Personalize multi-language templates with contact and event data

Merge contact properties, fallback values, and trigger payload fields into reusable Email, SMS, and WhatsApp templates. Maintain localized variants under one template ID and preview them with sample data before publishing.

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Kampagne starten

Preview draft workflows and control overlapping runs

Rehearse draft workflows with sample event payloads before making a version live, configure whether new triggers cancel or skip active runs for the same contact, and automatically filter out unsubscribes, hard bounces, and SMS STOP opt-outs.

Explore marketing campaigns

Analysen

Inspect step-by-step run history and delivery outcomes

Check completed, waiting, and failed workflow runs in the dashboard, see which branch each contact took, and review per-recipient delivery, open, click, and bounce status across your channels.

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Flexible authoring

Build in the visual editor and trigger from your stack

Marketing and operations teams assemble and preview workflows in the dashboard canvas, while developers trigger runs via webhooks and manage templates, contacts, and audiences from the REST API, CLI, or Bird MCP.

Enterprise-geeignet

Protect customer data with audited security and role-based access

Run automated messaging on SOC 2 certified infrastructure with GDPR and CCPA compliance controls, workspace role permissions, and persistent per-channel suppression lists.

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Explore Bird marketing capabilities

WhatsApp-Marketing SMS-Marketing Lead Capture & Opt-Ins Audience Targeting Journeys Automatisierungen Chatbots Vorlagen Kampagnen Contacts & Audiences

Häufig gestellte Fragen

How do marketing automations work in Bird?

Bird Automations lets you build multi-step workflows triggered by application webhooks, inbound SMS, email, or WhatsApp messages, or recurring timezone schedules. Each run can send localized templates, wait on delivery or backend events, branch on contact attributes, and update audience memberships.

Can I pause a workflow until a customer replies or completes an order?

Yes. Use Wait for event to pause until a sent message is delivered or read, or use Wait for application event to hold the workflow until your backend sends a confirmation webhook matching a business key such as an order ID.

Can I test a workflow before making it live?

Yes. You can run draft workflows against sample event payloads or test contacts in the dashboard to verify conditional branches, template variable fallbacks, and wait steps before publishing a version.

What kinds of customer flows can I automate?

Teams use Bird Automations for welcome sequences, checkout and booking reminders, order and delivery follow-ups, re-engagement flows, and cross-channel escalation when an email goes unread.

How do I monitor workflow runs and message delivery?

The Automations run history view shows completed, waiting, and failed runs alongside the branch and payload at each step. You can also inspect per-recipient delivery, opens, clicks, and bounce reasons in the workspace.

How does Bird handle unsubscribes and overlapping runs?

Bird enforces email unsubscribes, hard bounces, spam complaints, and SMS STOP opt-outs automatically before sending each step. You can also configure overlapping-run controls to cancel an earlier run or skip a new trigger when a contact is already in the workflow.

In die Praxis umsetzen.

Weiter mit der Dokumentation, Anleitungen und Beispielen zu diesem Thema.

Anleitung ansehenHow to build an email template ImplementierungsleitfadenEmail templates Dem Lernpfad folgenBuild your first integration

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