Templates overview

Email templates

There are several way to create emails in Bird. Once published, these email templates will be discoverable in your template library, where they can be used in Campaigns, Flows, Journeys and more.

Message templates

Message templates are customizable, reusable messages that you can send on any installed communication channel.

Once published, message templates will be discoverable in your template library, where they can be used in Flows, sent by an Inbox agent during a conversation with a customer, or distributed to an audience in Campaigns.

Start with one channel.
Add the others when you're ready.

A test API key is yours immediately. Production unlocks when you add a payment method and verify a sender.

Using Claude Code, Cursor, or Codex? Copy a setup prompt and your agent installs the Bird CLI and skills for you. Pick yours:

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