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Our latest Bird Marketing update is here with thoughtful improvements to help you work smarter, not harder. We've focused on enhancing your experience in three key areas: intelligent assistance, simplified navigation, and improved data visualization.

New features

• Bird assistant: Ask questions about your analytics or specific features and get instant, personalized insights. This AI-powered tool helps you understand your data and make better marketing decisions without digging through reports.
• Admin menu: We've streamlined administrative tasks with a dedicated Admin menu. Efficiently manage workspace and company settings—including Integrations, Channels, Settings, Billing, and Security—all from one convenient location.

Improvements

Marketing dashboard:

• Top Metrics Display: Key metrics like delivery, open, and click rates now stand out for at-a-glance performance tracking
• Performance Visualization: Enhanced charts with color-coded legends make trend analysis faster and more intuitive
• Consolidated Overview: A comprehensive single-page view provides a clearer picture of all your marketing activities

Home dashboard:

The new home dashboard brings everything you need into one central workspace.

• Bird Assistant: Get AI-powered answers about your Bird instance
• Notifications: Stay informed about important updates
• My Inbox: Manage your personal mail directly from Bird
• Tasks: Create and assign tasks to collaborate with your team
• Compose: Create messages efficiently with the new Compose feature
• Meet: Schedule and join video calls directly from Bird
• Feedback: Share your thoughts to help us improve
• Support: Raise support cases if you encounter any issues
• Switch Workspace: Quickly toggle between different workspaces
• Log Out: Securely log out when you're finished

Our latest update introduces a dedicated callback button and detailed journey metrics to help streamline operations and provide deeper insights into your marketing campaigns.

The new callback button in Inbox makes returning calls to your contacts faster and easier, particularly valuable for managing missed calls and maintaining responsive customer communication. Additionally, our new journey step-level metrics exports provide marketers with detailed performance data for each step within campaigns, helping identify areas for optimization and improvement.

New features

Inbox

• Enhanced participant information — Added a conversation count indicator within the Participant section, providing immediate visibility into previous customer interactions. This visual cue helps teams quickly understand customer history for more personalized service.

Marketing

• Proactive notifications — Customers can now opt-in to receive in-app or email notifications when campaigns fail to send as expected, allowing for quicker resolution of issues.
• Detailed campaign failure information — More comprehensive information about campaign failures is now available from the detail page, helping customers self-serve fixes or streamline support discussions.

Improvements

Inbox

• Improved filtering options — Added an "All" option to the reply status filter, eliminating the frustration of having to reset all filters to remove a single selection.
• Streamlined AI employee navigation — Fixed the AI employee link to direct users to specific chats rather than showing all bot interactions, making it easier to access exact conversations.
• Enhanced location sharing — Resolved an issue with location link display, which now appears consistently for all locations with a location object, even when no address is available.

Marketing

• WhatsApp template validation — Implemented multiple fixes for validation errors with WhatsApp templates.

This week we focused on making messaging creation faster and more intuitive. The new drag and drop functionality in the Inbox message composer allows you to effortlessly add images to your messages

We’ve also rolled out several enhancements and bug fixes across both our Inbox and Marketing platforms.

New features

Inbox

• Drag & Drop Images: Easily add images by dragging and dropping them into your messages.
• Contact Center Integration: Contact Center features have been moved from Preferences to the main Inbox menu for quicker access.

Marketing

• Message Step Level Analytics Export: Access granular reporting with our new export functionality, offering detailed journey and message step analytics for offline analysis.

Improvements

Inbox

• Assign to Agent – Route to Agent: We've enhanced the sidepanel activities panel by adding detailed route-to-agent information, simplifying ticket assignments.

Marketing

• Journey Analytics Enhancements:
  • Displays relative branch percentages between steps.
  • A new view shows Entered vs Total Triggers for deeper campaign insights.

Fixes

Inbox

• Fixed an issue that prevented snoozed tickets from being closed directly.
• Resolved the "Not enough balance" alert when the charge is actually 0.

Marketing

• Addressed the WhatsApp Authentication Template Status bug.
• Corrected the Jump Step issue in campaign workflows.

We're excited to introduce the Preference Center, giving contacts more control over how they receive communications based on available channels. This update, along with other improvements, enhances usability, performance, and reliability across the platform.

New features

Marketing

• Preference Centers – Enable users to manage their platform preferences based on available communication channels.

Inbox

• AI-powered translation in Composer – Instantly translate messages with AI for seamless communication.

AI

• Support for Claude 3.7 & GPT-4.5 for enhanced AI-powered capabilities.

Improvements

Marketing

• Enhanced email template display on Android for better readability.

Inbox

• Improved email thread separation for enhanced readability.
• Redesigned toaster notifications for better user experience.
• Exact pricing displayed for new agent seats in the “Add Agent” form.
• Added a new action rule condition to identify “split from” tickets.

Fixes

Marketing

• Fixed issues with WhatsApp templates.
• Resolved push notification SDK bugs.

Inbox

• Fixed image resizing issues in Composer.
• Resolved attachment loss when sending messages with Cmd+Return.

This update brings a range of enhancements across Inbox and Marketing, including a redesigned spam filter that lets you mark or unmark tickets directly from the conversation. Alongside this, we’ve made improvements to journey insights, ticket visibility, and addressed key bugs for a smoother experience.

New features

Marketing

• Export message step-level metrics for journeys.

Inbox

• Redesigned spam filter allows marking/unmarking tickets directly from conversations.

Improvements

Marketing

• Enhanced time filters in journey insights.

Inbox

• Toggle ticket statuses in the header with one click.

Fixes

Marketing

• Campaign delivery analytics issues resolved.
• Journey branch analytics issues fixed.

Inbox

• Composer spacing and draft issues corrected.
• Message template spacing and paragraph formatting improved.
• Resolved visibility errors in Inbox forms on Windows OS.
• Identifiers can now be copied with a single click.