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We've redesigned Bird's navigation to make finding features faster and more intuitive. The Marketing menu is now more streamlined, and settings are more accessible.

New features

1. User Management section in Settings: We've created a dedicated space for all team-related administration. This new section brings together user accounts, group organization, and automated provisioning tools in one place.

• Users: Manage team member accounts and set permissions
• Groups: Create user groups for streamlined access control
• SCIM Access Keys: Configure automated user provisioning and management

1. Connectivity section in Settings: All your external connections and communication setup are now organized under one umbrella. This section consolidates how you connect Bird to other platforms and manage your communication channels.

• Senders: Set up and manage your sending identities
• Channels: Configure your communication channels (email, SMS, etc.)
• Integrations: Connect Bird to third-party platforms and services

1. AI and Automation section in Settings: Your intelligent automation tools are now grouped together for easier workflow management. This section houses all the features that help automate and optimize your marketing processes.

• Bird AI: Access and configure AI-powered features
• Workflows: Create and manage automated marketing processes
• Data Flows: Set up automated data processing and routing
• Approval Flows: Design approval processes for campaign management

Improvements

• Marketing menu streamlined: Products moved under Content section where they're used for email personalization; Sign-up forms, Quizzes, Landing Pages, and Loyalty Programs now grouped as standalone menu items for easier access to interactive user experience tools

• Settings more accessible: Settings moved to main menu dropdown for direct access instead of being in user profile menu

Our latest update introduces a reorganized Admin console navigation structure, making it easier to find and manage your platform settings. We've grouped related features into logical sections and improved overall discoverability.

New features

New Connectivity section: Centralized location for external integrations and communication channels

• Integrations: Manage all third-party platform connections
• Channels: Configure and oversee communication channels

New AI and Automation section: Streamlined access to intelligent automation tools

• Bird AI: Configure AI-powered features and settings
• Flows: Create and manage automated workflows
• Data flows: Set up data processing and routing
• Approval flows: Design approval processes and workflows

Our latest update introduces attribute comparison functionality within segmentation, enabling more precise audience targeting. You can now create segments by comparing contact attributes directly against each other, opening up new possibilities for data-driven marketing campaigns.

New features

• Attribute comparison in segments: Compare contact attributes of the same data type (date, number, or string) to create dynamic audience segments

• Flexible comparison operators

  • Date comparisons: Use "is after," "is before," "is on," or "is not on" to compare date attributes
  • Number comparisons: Compare with "is greater than," "is less than," "equals," or "not equals" operators
  • Text comparisons: Match or exclude with "equals" and "not equals" operators

• Enhanced targeting precision: Identify contacts with specific behavioral patterns, data discrepancies, or engagement levels through cross-attribute analysis

This update enables use cases like targeting contacts whose last purchase date is after their signup date, identifying high-value customers where total spent exceeds average order value, or finding data inconsistencies for cleanup and validation.

We’ve updated our Acceptable Use Policy. From 19 June 2025, we have an updated Acceptable Use Policy. Please visit our Legal Hub page to see our Acceptable Use Policy that applies.

Our latest update introduces a redesigned WhatsApp campaign builder with improved usability and workflow. We've also relocated key navigation elements and added bulk attribute import functionality.

New features

• Redesigned WhatsApp campaign builder: Enhanced interface with clearer workflow and improved usability
• Bulk attribute import: Import contact attributes in bulk through Data Management

Improvements

• Relocated navigation: Moved Admin console, Switch workspaces, Profile settings, and Log out to more intuitive locations