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Our latest update introduces A/B testing capabilities within Journeys, enabling you to test message variations and automatically deliver the best-performing content to your audience.

The system uses AI-powered optimization to shift traffic toward winning variations in real time.

Read the full A/B testing article.

New features

• Multiple message variations: Create up to 8 variations (A, B, C, etc.) within a Send Message step to test different subject lines, content, or CTAs
• AI-powered optimization: Automatically shifts traffic to better-performing variations in real time based on your chosen winning metric
• Customizable winning metrics: Choose from open rate, click rate, or conversion rate as your winning metric, with automatic winner determination when statistical significance is reached
• Manual controls: End tests early, manually select a winner, or set custom time duration limits (default: 365 days)
• Detailed reporting: View performance metrics, traffic distribution changes over time, and winner determination in the A/B Test tab on the Journey Report page

We've rebuilt the longcodes, short codes, alphanumerics, and TFNs pages to make managing your phone numbers and senders simpler and more actionable.

New features

• Channel-focused tabs: The interface is now split into 1 to 3 tabs for SMS, Voice and WhatsApp respectively (depending on the type of number) that focus on your use case
• Clear diagnostics: All issues can now be addressed from a single page with clear diagnostics on the actions required to fix problems with a phone number or sender
• Destination-specific requirements: Subscriptions, compliance requirements and warnings are now linked directly to individual destinations, so you'll always know what needs to be done for a particular country

We've improved how you manage your communication channels by reorganizing the Connectivity menu and creating a unified view for all your senders. These changes make it easier to find and manage your phone numbers, short codes, and sender IDs in one place.

Improvements

• Reorganized Connectivity menu: Senders & Numbers and 10DLC Compliance moved under the Connectivity section for better logical organization
• Streamlined navigation: Related connectivity features now grouped together for faster access

We're excited to announce the launch of Landing Pages in Bird! You can now create high-converting web pages directly within the platform without any coding or external tools. This powerful new addition helps you capture leads, promote offers, and engage customers more effectively.

Getting started

• Landing Pages overview
• How to create a landing page

New features

• Drag-and-drop page builder: Build professional landing pages fast with our intuitive visual editor - no technical skills required
• Custom domain publishing: Launch your pages on your own branded domains for a seamless customer experience
• Built-in form integration: Connect your Bird sign-up forms directly to landing pages to capture leads and grow your contact database
• Automatic contact tracking: Track page visits on individual contact profiles to see who's engaging with your content

We've redesigned how you import contacts from CSV files to make the process smoother and more reliable. The new experience helps you avoid common import issues and gives you better control over your data.

New features

• Better column mapping: Easily match the columns in your CSV file to the right contact fields in Bird using our new mapping interface
• Identifier configuration: Choose how contact identifiers (like emails or phone numbers) should be handled to prevent duplicate contacts
• Import validation: Before your file imports, we'll check for issues like missing data or formatting problems and show you exactly what needs to be fixed

Improvements

• Clearer import steps: The entire process is now more straightforward with better guidance at each step