Two new feedback loops (FBLs) were released today by Return Path:
- Telenor: http://fbl.online.no/
- XS4ALL: http://feedbackloop.xs4all.nl/
These new Feedback Loops will follow the same format as their existing hosted FBLs: IP-based, ARF reports. For those not familiar with ARF (Abuse Reporting Format) reports, this format obfuscates the address of the user who complained to protect their Personally Identifiable Information (PII). More detail can be found here.
It’s important to keep in mind that simply applying does not guarantee your subscription will be accepted. The goal of offering a feedback loop for these providers is to help responsible senders to actively manage their subscriber experience by removing users who complain about their mail and using the data to adjust their targeting, in order to reduce user complaints moving forward.
Alongside these two FBLs, the M3AAWG Feedback Loop Best Common Practices group was preparing a Feedback Loop Resource Page for publication on the M3AAWG website. It was announced as containing:
- A definition of the term “feedback loop” for those who are not familiar with them
- A description of the various reporting formats
- A list of all currently available feedback loops and links to their applications
- Additional feedback loop related resources
M3AAWG publishes its current sender resources on its own site.
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