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Add subscription keywords

Video guide

Video guide

Video guide

Subscription keywords enable your customers to join your SMS lists by simply texting a defined keyword to your number. This feature streamlines the opt-in process and makes it easier for customers to engage with your SMS marketing campaigns.

Watch tutorial below to learn how to set up subscription keywords, including: 

  • Adding a trigger keywords for customers to text

  • Select the list where subscribers should be added to 

Step-by-step guide

Step-by-step guide

Subscription keywords allow your customers to join your SMS marketing lists simply by texting a specific word to your number. Here's how to set them up in Bird.

Subscription keywords allow your customers to join your SMS marketing lists simply by texting a specific word to your number. Here's how to set them up in Bird.

Subscription keywords allow your customers to join your SMS marketing lists simply by texting a specific word to your number. Here's how to set them up in Bird.

Step 1: Access SMS settings

  • In the main menu Open Developer product 

  • In the menu Navigate to Channels 

  • Expand SMS section 

  • Click on SMS settings

  • Open Automations tab 

Step 2: Create a new keyword

  • Click on the "Add Keyword" button.

  • This will open the keyword creation form.

Step 3: Configure your keyword

  • Enter your trigger keyword(s) in the designated field.

  • Example: "JOIN" or "SUBSCRIBE"

  • Select the list that subscribers should be added to when they text this keyword.

    • This determines which audience list your customers will join.

Step 4: Enable subscription functionality

  • Toggle on "Allow customers to subscribe to the list by texting this keyword."

  • This setting is essential for the keyword to function as a subscription method.

Step 5: Save your settings

  • Click the "Save" button to activate your subscription keyword.

  • Your keyword is now ready to use.

Step 6: Important considerations

  • Remember that subscription keywords cannot overlap with compliance keywords.

  • Compliance keywords like "STOP" or "HELP" are reserved and cannot be used.

  • Ensure your chosen keyword is:

    • Easy to remember

    • Relevant to your brand or campaign

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