WhatsApp for marketing.
Start with a campaign. Keep going with a conversation. Connect audiences, templates and automations with Bird MCP.
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From a prompt.
To a conversation.
Ask your agent to check an approved template and send a sample. Connect templates, messages and reporting through Bird MCP, then build the campaign around the conversation you want to start.
Start with a person.
Build the right audience.
Bring contacts, properties and preferences together. Import a list, sync your customer data, and group people by what matters to your campaign.
A broadcast.
With room for a reply.
Choose an eligible, opted-in audience and an approved marketing template. Add the image, language and actions that make the offer clear. Each message starts an individual customer conversation.
Ready to build?
They’re interested.
Keep the conversation going.
Answer product questions with Meta business agent, then let a teammate continue in Conversations. Keep the customer’s messages, labels and assignment together as the exchange develops.
Follow their interest.
Make the next step useful.
Start an automation when a customer replies to a campaign. Branch on a choice, update a contact, and follow up with the right template when the customer is eligible to receive it.
Beyond the broadcast.
See the response.
Track delivery and reads by template, sender and category. Connect conversation and business events to see which campaigns bring questions, bookings and purchases.
One audience. More ways to connect.
Build on the same contacts and automations. Choose the channel that fits your next message.
Email marketing
Give your story room to land. Send personal campaigns with rich designs and automated follow-ups.
SMS marketing
Make the moment count. Send timely offers and restock alerts, then keep the replies connected.
Apple Messages marketing
Turn discovery into a conversation. Help customers explore products, choose a time and pay in Messages.
Scale without losing control.
Organize teams in workspaces, control API access, and trace changes through audit logs.
Go further.
With WhatsApp.
Explore the channel, then connect it to the rest of your marketing.
Sending API
Send rich messages and track delivery.
Templates
Create reusable, approved messages.
Numbers
Connect your business number.
Two-way messaging
Keep campaign replies connected.
Coexistence
Keep your Business app and add API sends.
Conversations
Reply as a team from one inbox.
Groups
Coordinate a shared chat by invitation.
Marketing
Send campaigns to opted-in audiences.
Meta business agent
Prepare and test Meta business agent replies.
WhatsApp marketing, explained.
What do I need before sending a campaign?
Use an eligible business sender, a customer audience with the required permission, and an approved marketing template in the right language. Check account onboarding, sender quality and current recipient eligibility before launch.
Is a broadcast a WhatsApp group?
No. Each recipient receives an individual message and can reply in their own conversation with your business. Your team or agent handles that conversation with its context.
Can a campaign include images and buttons?
Yes. Supported marketing templates can combine media, personalized text and actions. Make the image, message and destination tell the same story, and use the approved template structure.
How does Meta business agent help with replies?
Meta business agent answers from your saved business knowledge and instructions. Test it with an allowlist first, enable handoffs, and let a teammate take over in Conversations when a customer needs help.
Can I connect WhatsApp to my other marketing channels?
Yes. Use shared customer data and automations to coordinate WhatsApp with Email and SMS. Respect each channel’s preferences, eligibility and messaging rules when choosing the next step.
Start with one. Build across channels.
Bring your next customer conversation into the same workspace.
Send, receive, and track email.
SMS
Send updates. Keep replies connected.
Rich messages and conversations.
Apple Messages
Help customers in Messages.
Voice
Connect calls and guide conversations.
Verify
Confirm access with a code.
Lookup
Check contact details before sending.
Mailbox
Give your application an inbox.
eSIM
Build mobile connectivity into your product.
Realtime
Keep your applications in sync.