Automate email sequences around customer events.
Run automated welcome series, onboarding sequences, cart recovery, and event-triggered email workflows without building custom cron jobs or delay queues in your backend. Pause until a customer converts, skip or cancel pending follow-ups when they take action, and check subscription preferences before sending the next step.
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Draft and preview your templates
before wiring up the workflow.
Use your AI assistant with Bird MCP or the dashboard to draft and preview welcome, onboarding, and recovery templates against sample customer data. Once the copy looks right, connect those templates to application events, delays, and branching conditions in the visual Automations builder.
Test branches and template variables
before your workflow goes live.
Run your draft workflow against sample event payloads to verify how conditions evaluate and how fields map into your email templates. Preview simulates delays, event waits, and send steps without delivering real messages or consuming your run allowance, so you can catch a missing name or wrong recipient before publishing.
Preview simulates actions, delays, and event waits without sending real emails.
Ready to build?
Wait for customers to convert and skip
follow-ups they no longer need.
Start a workflow when a user signs up or abandons a cart, send the initial email, and pause until a matching application event arrives or the timer expires. If the customer activates or completes their order in the meantime, Bird skips or cancels the pending reminder so they do not receive a nudge for something they already finished.
Trace which branch a customer took
across published workflow versions.
When you need to know why a customer received or skipped a follow-up, open the run log to inspect the trigger payload, condition results, and step outputs. Active runs finish on the published workflow version they started with, so you can edit drafts and ship updates without disrupting customers mid-sequence.
Email automation, explained.
Is Email automation available in my workspace?
Automations is currently in Early access, and your workspace permissions determine which triggers and actions you can configure. During early access, your organization includes 1,000 shared runs per UTC calendar month across its workspaces, while draft previews and step retries do not count against your allowance.
Can I test a workflow without sending emails?
Yes. Preview evaluates branching conditions and template variable mappings against sample trigger data, using simulated outcomes for delays, event waits, and send steps without delivering real emails. Live traffic continues running on your published version until you explicitly publish your draft.
Can a workflow send to an entire audience?
Automations run per event or schedule tick rather than looping over an entire audience list at once. Use Broadcasts when you want to send a newsletter or campaign to a full audience segment, and use Automations to trigger one-to-one welcome series, onboarding flows, and follow-ups from individual customer events.
Scale without losing control.
Separate production and sandbox traffic into dedicated workspaces, scope API keys to the exact channels each service or agent needs, and track permission changes in the audit log.
Go further.
With Email.
Transactional sending, marketing campaigns, and deliverability tools in one place.
Transactional email
Deliver password resets, receipts, and account alerts that arrive on time.
Email marketing
Send newsletters, product updates, and promotions to your audiences.
Email API
Send, receive, and track email from one platform.
Email automation
Trigger onboarding sequences and follow-ups when customers take action.
Email templates
Build with React Email or publish templates your team can edit anytime.
Contacts & audiences
Group contacts by profile data and keep opt-in preferences in sync.
SMTP relay
Send through Bird from your existing app or mail server by swapping credentials.
Inbound email
Route customer replies and attachments directly into your app or workflows.
Email deliverability
Verify domains, warm up dedicated IPs, and protect your sender reputation.
Email analytics
Track delivery rates, opens, clicks, and the exact reasons behind bounces.
Inbox Insights
See where your emails land across Gmail, Outlook, and Yahoo before sending.
Competitive Insights
Monitor how often competitors send and what subject lines they use.
Start with one channel and expand as you grow.
Add new channels, verification, and connectivity in the same workspace, using the same API keys, webhooks, and SDKs.
Deliver transactional emails, run campaigns, and handle replies.
SMS
Send global text alerts, campaigns, and two-way replies.
Send approved templates, rich media, and two-way support chats.
Apple Messages
Support customers, schedule appointments, and take Apple Pay in Messages.
Voice
Place programmable calls, run IVR menus, and connect SIP trunks.
Verify
Confirm signups and logins with OTPs and automatic channel fallback.
Lookup
Validate phone numbers and emails before you pay to send.
Mailbox
Provision dedicated email inboxes for AI agents and workflows.
eSIM
Issue travel data plans and mobile connectivity in your app.
Realtime
Stream live updates, chat, and presence over managed WebSockets.