The Email resource library
A better email program starts here.
Start with a plain-language answer, follow a setup guide or investigate a result. This is the path through Bird’s email products, documentation, explained articles, learning videos and tools.
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Choose the right email workflow
Start with the job you want to complete.
Send your first emailFollow the setup steps from an API key to your first integration.Create campaignsPrepare contacts, write a newsletter and schedule a broadcast.Send from your applicationReceipts, notifications and other messages triggered by your product.Connect an SMTP applicationKeep an existing SMTP integration and configure Bird as its relay.Receive email in your applicationTurn incoming messages and attachments into work your application can process.Give an agent an inboxReceive conversations, apply rules and reply through the API.
Email, explained
Understand the concepts before choosing a tool or integration.
Transactional or marketing email?Understand the purpose of each message and why its category matters.What is an email API?See how an application sends email and follows the result.SMTP and IMAPUnderstand sending protocols and mailbox access.Explore Email explainedBrowse the complete collection of email concepts and implementation questions.
Prepare a campaign with your team or an agent
The same contacts, templates and broadcasts across your working tools.
Import and sync contactsMap spreadsheet columns, register typed properties and update existing records.Build a reusable audienceManage list membership and understand the deliverable count.Author and preview a templateWork with drafts, published versions, languages and personalization.Create a broadcastChoose an audience, review the campaign, send or schedule and inspect results.Connect your AI agentSet up the CLI or MCP so your agent can work with Bird.Give the agent the right instructionsUse Bird’s maintained skills to find the appropriate commands and workflow.
Build and test the integration
Use the guide for the capability you are implementing.
Send your first emailCreate a key, make a send and follow its result.Test delivery outcomesSimulate delivery, bounces and complaints through the normal event pipeline.Schedule a messageSet a future send time and understand cancellation and send-time checks.Send a batchSubmit independent messages together for a one-off list.Receive and parse emailUse forwarding addresses or a receiving domain, then process messages and attachments.React to eventsConnect recipient outcomes to your application with webhooks.
Understand and improve deliverability
Separate authentication, address quality, server acceptance and inbox placement.
Delivery versus inbox placementKnow which question a metric can answer.SPF, DKIM and DMARCUnderstand the purpose of each authentication mechanism.One-click unsubscribeUnderstand the opt-out experience and the headers behind it.Explore Deliverability explainedRead the full library on authentication, reputation, bounces and inbox placement.Measure your inbox placementRead provider estimates and run a controlled seed test.Research competitor campaignsBuild a watchlist and interpret panel-observed campaigns and estimates.
Investigate a sending problem
Work from the observed result to the relevant check.
Inspect the email logFollow a message and its recipients through the event timeline.Understand a bounceRead the reason a recipient’s server rejected the mail.Understand a rejected recipientInspect hard-bounce, complaint and manual suppression records.Understand an opt-outFollow unsubscribe links and the preference a recipient records.Interpret campaign metricsUnderstand event-time reporting, filtered opens and the limits of engagement data.Check an addressRead validation verdicts, confidence, flags and typo suggestions.
Move your email to Bird
Use a provider-specific guide alongside the migration checklist.
Plan the migrationMap sends, domain records, suppressions and webhooks before cutting over.From SendGridFollow the send, suppression and webhook mapping.From Amazon SESPlan authentication and event changes alongside the send call.From MailgunMap sending and event handling to Bird.From ResendMove the send call and verify the surrounding workflow.Compare providersReview product comparisons; the migration guide also covers Postmark, Brevo, MailerSend, Mailjet and Mandrill.
Learn by doing
Watch a workflow or bring a real diagnostic input to a tool.
Build an email broadcastFollow the campaign workflow and read its results.Build an email templateWatch template creation in the dashboard and with an agent.Analyze email headersInspect the authentication results and routing headers from a received message.Read a DMARC reportTurn a raw aggregate report into an interpretable view.Prepare a DMARC policyBuild the record for the policy you intend to publish.Format a long DNS recordSplit a long TXT value into the strings your DNS provider accepts.
Put it into practice.
Continue with the documentation, guides and examples for this topic.
From the guide to your first send.
Create your workspace, verify a sender and put the email guides to work. Follow the getting-started checklist for a clear path to production.