Connectivity

WhatsApp Business pricing

Send and receive messages on WhatsApp for Business. Bird processing fees plus Meta passthrough fees.

WhatsApp rates

Tiered usage refreshes at the start of each month.

Currency

Bird processing fee

Tiered by total messages sent per month.

Messages sentFee per 1,000 msgs
1 – 1,000$0.0010
1,001 – 100,000$0.0050
100,001 – 500,000$0.0045
500,001+$0.0040

Vendor passthrough fees (vary by country and message type)


Meta passthrough fee

Varies by country and conversation category. Showing rates for United States of America.

Country

Currency

Business Initiated

CategoryPrice
Marketing$0.025/msg
Utility$0.0084/msg
Authentication$0.0084/msg

*Domestic pricing for Authentication into specific markets available upon approval from Meta. Speak to your Account manager for more detail.

*International rates: If your business (registered outside this country) sends 750K+ authentication messages per 30 days to users in this country, international rates apply instead of domestic rates.

User Initiated

TypePer conversation
Per message$0

Start on WhatsApp today.

Connect a WhatsApp Business number and start messaging in minutes.

Start with one channel.
Add the others when you're ready.

A test API key is yours immediately. Production unlocks when you add a payment method and verify a sender.

Using Claude Code, Cursor, or Codex? Copy a setup prompt and your agent installs the Bird CLI and skills for you. Pick yours:

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