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Accounts and verification levels

NameDescription
Facebook Business Manager Account
  • Unverified account.
  • Unverified business accounts can initiate conversations with up to 250 unique customers within a 24-hour period on WhatsApp.
    • This can be increased by sending 1000 messages in a 30 day period with a high quality rating
  • They can receive an unlimited number of incoming conversations from customers.
  • Unverified business accounts are limited to 2 phone numbers
meta-business-account-verification-for-whatsapp.md
  • Meta-verified account (also known as Meta verified for businesses).
  • Pay a monthly subscription to Meta.
  • You will only need to verify your account when you're ready to:
    • Scale business-initiated conversations
    • Add additional phone numbers
    • Have a display name on chats instead of a number
    • Request to become an Official WhatsApp Business Account.
WhatsApp Business Account (WABA)
  • By default, any account using WhatsApp for Business is a business account.
  • WhatsApp verifies authenticity of a brand for every account on the WhatsApp Business Platform.
  • If the account has completed Business Verification, the name of the business is visible in the contacts view, even if the user hasn't added the business to their address book.
  • In all other views, only the number will be shown.
  • You can complete your business info so your customers can learn more about you.
official-whatsapp-business-account-blue-tick.md
  • An official WhatsApp Business Account.
  • Green checkmark badge in its profile and chat thread headers.
  • Display name will be shown on all views.
  • Phone number will not be displayed.