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Short links

Short links are only available for SMS and WhatsApp.
By default, when you add a link to an SMS message or WhatsApp message template, we shorten the link so that it can be used in UTM tracking.
Shortened links will always be a Bird domain that looks similar to this: brdX.eu.
For example, the link https://docs.bird.com/applications might be shortened to something like this: brd1.eu/psaH7QJ.

Branded subdomains

Branded subdomains combine a phrase that's representative of your brand, such as 'Bert's Bookshop' with our brdX.eu domain. Links that use branded subdomains might look like this: bertsbooks.brd3.eu/hufR276.
The shorter your subdomain, the more space you'll have in your message for the rest of your content.

Set up a branded subdomain

Make sure that the subdomain you use is representative of your brand, or your account will be banned.
  • From the sidebar, click Settings.
  • Click the Marketing > Custom Domains > Short links
  • Under 'Branded subdomain', click Add.
  • Enter a subdomain in the below form:
  • Check the preview, then click Create.

Branded domains

Branded domains require additional configuration in your DNS records, but give you complete control over the appearance of your short links. Once set up, your domain name will replace the brdX.eu domain in your short links.
So, instead of looking like this: bertsbooks.brd3.eu/hufR276
Your short links will look like this: bertsbooks/hufR276

Set up a branded domain

  • You must use your own domain.
  • To set up a branded domain, you will need access to your DNS settings.
  1. Navigate to Settings > Marketing > Custom domains > Short links
  1. Click the Short links tab.
  2. Under Short link > click Add.
  3. Enter your domain, such as bird.com
  4. Click Create.
  1. Copy the Validation code TXT record and add it to your DNS settings as a TXT record.
  2. Copy the A record and add it to your DNS settings.
  3. Click Verify and close.
DNS records may take some time to propagate. Once the DNS records are verified this domain will become active. In the meantime, your branded domain will be marked as 'Pending'.

Adding short links to a journey message

If you've turned ON the link shortening in your message template, any link you add to Send message step in the journeys will be automatically shortened.