WhatsAppMarketing

WhatsApp campaigns. Built for a reply.

Bring your audience, approved templates and customer context together. Send a relevant campaign, help people choose what comes next and connect the response to a real purchase, booking or qualified lead.

Create a WhatsApp workspace Read the campaign guide

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Example campaign: follow the message through to the customer’s response.

Audience and relevance

Start with the reason this customer should hear from you.

Use contact preferences, lifecycle stage and recent activity to choose the audience. Keep suppression and eligibility checks close to the send so an old segment does not override a new preference.

One audience, individual conversations

A campaign reaches customers in their own chats. Recipients do not join a shared group or see the rest of your list.

A useful reason to return

Build a launch, replenishment reminder or timely recommendation around something the customer values. Make the next step obvious.

Ivory vase from the example collection — An audience for the new collectionExample

Creative that continues the journey

Give the message somewhere useful to go.

Pair a clear promise with an approved language, a relevant image and an action that delivers on the offer. Preview the message and its destination together.

Choose the right next step

Open a product, guide a short native form or invite a reply. Keep the customer’s context when the destination changes.

Prepare the team for replies

Assign responsibility for questions and exceptions before the campaign runs. Give AI and people the offer details they need to respond accurately.

Learn from the outcome

Measure the purchase, not just the blue ticks.

Connect campaign identity to replies, destination activity and confirmed business events. Keep delivery and read observations separate from attributed revenue.

Review the complete cost

Compare Bird sending charges and applicable Meta fees with the value of the resulting action. Use the published rate for the relevant destination and category.

Improve the next campaign

Compare meaningful cohorts and response time. Distinguish a missing event from a customer who did not act before drawing a conclusion.

Make the most of the Marketing Messages API.

Review the account’s onboarding and the optimizations available for the intended market. Keep eligibility, accepted terms and actual onboarding status distinct, then choose creative formats the account can deliver.

Prepare the account and the message

Marketing-message onboarding and eligibilityUnderstand the account status, creative optimizations and recipient rules.Marketing template guideUse the approved category, language and content for the campaign.WhatsApp platformExplore the connected product and choose the next capability.

WhatsApp marketing questions

Is a WhatsApp campaign the same as a group?

No. Campaign recipients receive individual messages. A WhatsApp group is a shared conversation whose participants can see the room and other participants’ messages.

Do marketing messages need a template?

Business-initiated marketing uses an approved marketing template and the required customer permission. Approval, audience eligibility and market availability are separate checks.

Can we personalize a campaign?

Use the approved template’s parameters and a supported language. Review missing customer values before sending, and keep the destination consistent with the message.

Does a read count as a conversion?

A read is a messaging observation. Record purchases, bookings or qualified leads in the system that owns the outcome and join them to the campaign separately.